Lifetime Value (LTV)
Lifetime Value (LTV) measures the total revenue a user generates over time. Higher LTV means better retention & profitability. Learn why it matters!
In-App Bidding
In-app bidding: A real-time auction system where multiple advertisers bid for ad impressions, revenue & efficiency for app publishers. Click to know the details
Deferred Deep Linking
Learn what deferred deep linking is, how it works, key benefits for app engagement and user experience, and best practices to boost growth and retention of apps
Daily Active Users (DAU)
Daily active users measure real app engagement. Understand what DAU is, how to calculate it, why it matters, and how it connects to MAU, retention, and growth.
CPA Fraud
Stop CPA fraud from draining your budget with Apptrove. Protect your campaigns from fake actions, and ensure ad spend is only credited to real conversions.
Click Farms
Click farms are networks of people or bots paid to generate fake engagement—clicks, downloads, or likes—to manipulate online metrics and deceive platforms.
Bots
Discover how bots can enhance user engagement, automate tasks & optimize marketing efforts. Learn how to leverage bots for improved customer experiences & ROI.
Ad Exchange
An ad exchange is a platform that connects app owners with multiple ad networks, enabling real-time bidding and optimization for better ad revenue and eCPM.
The 3 Major Analytics of Mobile Marketing in 2026
Before we dive into the major analytics of mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital marketing takes place through websites, e-mails, social media, mobile apps, SMS or MMS. The major […]
View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement
Mobile phone usage has increased the way brands use online marketing. As consumers expect personalized and seamless interactions, consumer behaviour is changing with those expectations as well. According to Statista, there will be over 7.79 billion mobile users by 2027, which shows how important the mobile device is to the digital economy. Because the number […]