Daily Active Users (DAU)

Daily active users measure real app engagement. Understand what DAU is, how to calculate it, why it matters, and how it connects to MAU, retention, and growth.

CPA Fraud

Stop CPA fraud from draining your budget with Apptrove. Protect your campaigns from fake actions, and ensure ad spend is only credited to real conversions.

Click Farms

Click farms are networks of people or bots paid to generate fake engagement—clicks, downloads, or likes—to manipulate online metrics and deceive platforms.

Bots

Discover how bots can enhance user engagement, automate tasks & optimize marketing efforts. Learn how to leverage bots for improved customer experiences & ROI.

Ad Exchange

An ad exchange is a platform that connects app owners with multiple ad networks, enabling real-time bidding and optimization for better ad revenue and eCPM.

The 3 Major Analytics of Mobile Marketing in 2026

Before we dive into the major analytics of mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital marketing takes place through websites, e-mails, social media, mobile apps, SMS or MMS. The major […]

View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

Mobile phone usage has increased the way brands use online marketing. As consumers expect personalized and seamless interactions, consumer behaviour is changing with those expectations as well. According to Statista, there will be over 7.79 billion mobile users by 2027, which shows how important the mobile device is to the digital economy. Because the number […]

Decoding the Stages of Mobile App Marketing Funnel

Marketing has evolved a lot in recent years. The digital era has come with new advancements for every aspect of businesses. From awareness to the conversion stage, there are a lot more things in the mobile app marketing funnel to be taken care of for a successful establishment of a brand. Mobile app marketing has come […]

SEO for Mobile Apps: Why Mobile Marketers Need A Search Engine Optimization Strategy

Getting found out by potential users only via the app store isn’t sufficient for today’s mobile app market. Mobile marketers need an airtight SEO for mobile apps strategy to make sure that they are getting eyeballs even from search engines like Google, Firefox, Safari, and Bing. Focusing on the same, this guide will help you […]

What are Data Clean Rooms and why do you need them?

Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, the advertising attribution challenge has elevated. Marketers are facing inaccuracies in measuring their return on […]