Astha Singh | Content Specialist

Advertising Network

An advertising network is the connecting link between advertisers and the developers of apps. Learn how Apptrove can help you monitor ad network performance!

Ad Mediation

Ad mediation is a solution that helps app owners manage multiple ad networks, optimizing revenue by increasing fill rates and eCPM through seamless integration.

8 Actionable Tips on Customer Lifetime Value

Brands and marketers are adapting to the newest marketing strategies for upscaling their businesses. From creating the most amazing user experience for customers to providing them with the utmost services to the clients, the business landscape has been enhanced a lot. But considering the competitive business world, acquiring new customers is not enough, rather they […]

Mobile App Deep Linking: It’s Not as Difficult as You Think

Wanna take your users to your alluring comic designs? But not finding a way to drive them directly to your page, now your problem is solved. Use Deep links, now you might be thinking, what are deep links and what is mobile app deep linking? So let’s keep it simple and clear, deep links are […]

A Comprehensive Guide On Mobile Game Analytics

Mobile game analytics tools are a vital part of any game developer’s toolkit, especially when building a strong analytics for mobile games strategy. They help you analyze what players are doing, calculate metrics and KPIs like daily active users or retention rates, and find bugs or other user experience issues. However, merely knowing what’s happening […]

Measuring K-Factor: How to boost K-Factor for your Mobile App

Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. The other approachable way is to measure the k-factor for the mobile app. K-factor measurement […]

The Close-Knit Social Network: Attribution Models for Social Media Marketing

In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these spread-out consumers. That’s where social media marketing and attribution models comes to your rescue. Digital networking platforms […]