Location Based Games: The Goldmine of the Mobile Marketer 2025

Marketers have always found rich soil in the field of gaming. However, the way marketers connect with audiences is being reshaped by location-based services and location analytics through immersive, real-world gameplay. In fact, nearly 90% of marketers report positive results from location-based marketing, showing measurable gains in foot traffic analysis, ROI, and customer engagement as […]

10 Ways to Make UX Apps Better for Real Users

You’ve created an outstanding app. It is designed to solve a challenge. You have features that other companies don’t offer customers. A good one might have a special interface. The key thing is, if users don’t find your design enjoyable, then all else means nothing. According to Forrester, a well-designed UX can increase conversion rates […]

15 Different Types of Games Every App Marketer Should Know in 2026

Offering any game on your mobile device now is profitable and knowing the types of mobile games is important for success in app marketing. With mobile game revenue projected to reach $160 billion by 2026, it’s clear that choosing the right game category makes a difference in your advertising strategy. Since this space is complex, […]

Interstitial Ads

Learn how interstitial ads drive higher engagement rates with full-screen displays. Explore interstitial web ads, banner formats, and video options.

Supply Side Platform

Understand what a Supply Side Platform is, how it differs from Demand Side Platforms, and how publishers use Advertising Supply Side Platforms.

GAID

Know GAID’s definition, technical implementation, attribution mechanics, privacy implications, and strategies in this guide to Android’s advertising identifier.

Walled Garden

Explore the meaning of walled garden in marketing. Learn how walled garden advertising affects app marketers & how to get better results.

Return On Ad Spend (ROAS)

Understand what is return on ad spend, why it matters in marketing & how to use the ROAS formula to measure, analyze, and improve your ad campaign performance.

The CTV Measurement Revolution: From Black Box to Performance Powerhouse

Introduction Advertising through Connected TVs (CTV) is not only increasing in size, but also in velocity. According to projections, CTV advertisers are expected to reach an investment of $46.89 billion by 2027; as such, brands are shifting an unprecedented amount of budget to this channel. While CTV is growing rapidly, measuring the results has become […]

Maximizing Your Marketing: The Ultimate Guide to CTV Advertising Platforms

Over the past couple years, we have seen the television ads industry change dramatically. CTV advertising platforms have become important tools for marketers now that streaming services are becoming more widely used and viewers are canceling cable TV. The platform offers advertising space that enables online advertising to connect to internet-ready TVs and streaming devices […]