Interstitial Ads

Learn how interstitial ads drive higher engagement rates with full-screen displays. Explore interstitial web ads, banner formats, and video options.

Supply Side Platform

Understand what a Supply Side Platform is, how it differs from Demand Side Platforms, and how publishers use Advertising Supply Side Platforms.

GAID

Know GAID’s definition, technical implementation, attribution mechanics, privacy implications, and strategies in this guide to Android’s advertising identifier.

Walled Garden

Explore the meaning of walled garden in marketing. Learn how walled garden advertising affects app marketers & how to get better results.

Return On Ad Spend (ROAS)

Understand what is return on ad spend, why it matters in marketing & how to use the ROAS formula to measure, analyze, and improve your ad campaign performance.

The CTV Measurement Revolution: From Black Box to Performance Powerhouse

Introduction Advertising through Connected TVs (CTV) is not only increasing in size, but also in velocity. According to projections, CTV advertisers are expected to reach an investment of $46.89 billion by 2027; as such, brands are shifting an unprecedented amount of budget to this channel. While CTV is growing rapidly, measuring the results has become […]

Maximizing Your Marketing: The Ultimate Guide to CTV Advertising Platforms

Over the past couple years, we have seen the television ads industry change dramatically. CTV advertising platforms have become important tools for marketers now that streaming services are becoming more widely used and viewers are canceling cable TV. The platform offers advertising space that enables online advertising to connect to internet-ready TVs and streaming devices […]

The Benefits of CTV Advertising: Why App Marketers Are Shifting Gears

Current digital marketing transformations make life difficult for app marketers and app owners due to high pressure. User acquisition channels that operate in conventional ways have become nearly complete. The increasing number of privacy regulations makes tracking procedures harder. The business faces significant high-level user abandonment issues. The solution of CTV advertising provides value by […]

M-Commerce: Revolutionizing How Consumers Shop in the Digital Age

Businesses find M-Commerce essential to connect with customers wherever they are. The need to use mobile commerce for apps grows stronger because smartphones now run every part of our daily routine. As online shopping increasingly shifts from traditional e-commerce platforms to mobile apps, brands must adapt to changing consumer behavior and deliver a seamless customer […]

Apple Search Ads: Guide to Winning App Store Marketing

Visibility is king in today’s super competitive app market space. With more than 2 million apps competing for attention in the Apple App Store, app marketers and app owners are struggling with the challenge of getting their apps found and improving overall app visibility. That is why Apple Search Ads (ASA), developed by Apple Inc., […]