Walled Garden
Explore the meaning of walled garden in marketing. Learn how walled garden advertising affects app marketers & how to get better results.
Return On Ad Spend (ROAS)
Understand what is return on ad spend, why it matters in marketing & how to use the ROAS formula to measure, analyze, and improve your ad campaign performance.
The CTV Measurement Revolution: From Black Box to Performance Powerhouse
Introduction Advertising through Connected TVs (CTV) is not only increasing in size, but also in velocity. According to projections, CTV advertisers are expected to reach an investment of $46.89 billion by 2027; as such, brands are shifting an unprecedented amount of budget to this channel. While CTV is growing rapidly, measuring the results has become […]
Maximizing Your Marketing: The Ultimate Guide to CTV Advertising Platforms
Over the past couple years, we have seen the television ads industry change dramatically. CTV advertising platforms have become important tools for marketers now that streaming services are becoming more widely used and viewers are canceling cable TV. The platform offers advertising space that enables online advertising to connect to internet-ready TVs and streaming devices […]
The Benefits of CTV Advertising: Why App Marketers Are Shifting Gears
Current digital marketing transformations make life difficult for app marketers and app owners due to high pressure. User acquisition channels that operate in conventional ways have become nearly complete. The increasing number of privacy regulations makes tracking procedures harder. The business faces significant high-level user abandonment issues. The solution of CTV advertising provides value by […]
M-Commerce: Revolutionizing How Consumers Shop in the Digital Age
Businesses find M-Commerce essential to connect with customers wherever they are. The need to use mobile commerce for apps grows stronger because smartphones now run every part of our daily routine. As online shopping increasingly shifts from traditional e-commerce platforms to mobile apps, brands must adapt to changing consumer behavior and deliver a seamless customer […]
Apple Search Ads: Guide to Winning App Store Marketing
Visibility is king in today’s super competitive app market space. With more than 2 million apps competing for attention in the Apple App Store, app marketers and app owners are struggling with the challenge of getting their apps found and improving overall app visibility. That is why Apple Search Ads (ASA), developed by Apple Inc., […]
7 Powerful iOS App Marketing Strategies: Guide to App Success
Sick of seeing your iOS app accrue some serious digital dust while the competition ranks in downloads? You’re not the only one. With 1.8 million apps to wade through on the App Store, even the best app in the world would remain largely obscure without the use of some specialized iOS app marketing tactics in […]
Mastering Application Launch: 10 Proven Strategies for Success
Development, design, and strategic work reaches its endpoint at the time of application rlaunch. Yet, despite all the effort invested, nearly 25% of people abandon apps after their first use. This user abandonment rate proves that you need strong planning and perfect execution to make your application launch successful. People who build and market mobile […]
App Uninstall Trends 2026: Know Why Users Delete Your App?
Understanding app uninstall trends stands as an essential survival need due to current mobile market competition. The challenge for app marketers exceeds the initial process of capturing user attention. They need to maintain user engagement through the existing app base which now exceeds 2.3 million on Google Play and 2 million on the App Store. […]