Click Farms
Click farm is any location that generates internet traffic, in bulk, for a variety of purposes. It can either be operated as a business offering a variety of digital interaction based services; or as an independent enterprise to proliferate clicks for different purposes.
Bots
The term ‘bot’ literally translates to a robot. It is an automated software application that can perform tedious and repetitive tasks, over and over, without ever getting tired.
Ad Exchange
An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. They’re most often used to sell display, video, and mobile ad inventory.
The 3 Major Analytics of Mobile Marketing in 2026
Before we dive into the major analytics of mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital marketing takes place through websites, e-mails, social media, mobile apps, SMS or MMS. The major […]
Benefits Of Utilising Mobile Marketing Properly For Business
Have a look into spectacular ways Mobile Marketing can grow your business. For those who are looking into how they can grow their business using mobile marketing it’s important to have a robust mobile marketing strategy and a tool like Apptrove for analytics, let this article help you understand. 1. Cost Effective There are different […]
View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement
Mobile phone usage has increased the way brands use online marketing. As consumers expect personalized and seamless interactions, consumer behaviour is changing with those expectations as well. According to Statista, there will be over 7.79 billion mobile users by 2027, which shows how important the mobile device is to the digital economy. Because the number […]
Decoding the Stages of Mobile App Marketing Funnel
Marketing has evolved a lot in recent years. The digital era has come with new advancements for every aspect of businesses. From awareness to the conversion stage, there are a lot more things in the mobile app marketing funnel to be taken care of for a successful establishment of a brand. Mobile app marketing has come […]
SEO for Mobile Apps: Why Mobile Marketers Need A Search Engine Optimization Strategy
Getting found out by potential users only via the app store isn’t sufficient for today’s mobile app market. Mobile marketers need an airtight SEO for mobile apps strategy to make sure that they are getting eyeballs even from search engines like Google, Firefox, Safari, and Bing. Focusing on the same, this guide will help you […]
What are Data Clean Rooms and why do you need them?
Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, the advertising attribution challenge has elevated. Marketers are facing inaccuracies in measuring their return on […]
OTT Marketing – A Comprehensive Guide to Successful OTT Ads
As streaming services have continued to increase in popularity in the entertainment space, OTT platforms specifically have become part of consumers’ daily routines by providing a variety of on-demand content. This change in consumer viewing habits has significantly changed the face of entertainment and caused a shift in advertising momentum. In fact, global spend for […]