Daily Active Users (DAU)

Daily active users (DAU) is a metric that measures the total number of users that log in and engage with your product daily. An “active user” refers to one unique user logging in.

CPA Fraud

CPA Fraud or Cost Per Acquisition Fraud is one of the malicious acts where the fraudster imitates or simulates the user interactions or fakes an action for a particular application installation, data registration, or purchase, for availing commissions in CPA advertisement campaign.

Click Farms

Click farm is any location that generates internet traffic, in bulk, for a variety of purposes. It can either be operated as a business offering a variety of digital interaction based services; or as an independent enterprise to proliferate clicks for different purposes.

Bots

The term ‘bot’ literally translates to a robot. It is an automated software application that can perform tedious and repetitive tasks, over and over, without ever getting tired.

Ad Exchange

An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. They’re most often used to sell display, video, and mobile ad inventory.

The 3 Major Analytics of Mobile Marketing in 2026

Before we dive into the major analytics of mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital marketing takes place through websites, e-mails, social media, mobile apps, SMS or MMS. The major […]

Benefits Of Utilising Mobile Marketing Properly For Business

Have a look at spectacular ways Mobile Marketing can grow your business and explore the mobile marketing benefits and mobile marketing advantages for modern businesses. For those who are looking into how they can grow their business using mobile marketing, it’s important to have a robust mobile marketing strategy and understand the key mobile marketing […]

View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

Mobile phone usage has increased the way brands use online marketing. As consumers expect personalized and seamless interactions, consumer behaviour is changing with those expectations as well. According to Statista, there will be over 7.79 billion mobile users by 2027, which shows how important the mobile device is to the digital economy. Because the number […]

Decoding the Stages of Mobile App Marketing Funnel

Marketing has evolved a lot in recent years. The digital era has come with new advancements for every aspect of businesses. From awareness to the conversion stage, there are a lot more things in the mobile app marketing funnel to be taken care of for a successful establishment of a brand. Mobile app marketing has come […]

SEO for Mobile Apps: Why Mobile Marketers Need A Search Engine Optimization Strategy

Getting found out by potential users only via the app store isn’t sufficient for today’s mobile app market. Mobile marketers need an airtight SEO for mobile apps strategy to make sure that they are getting eyeballs even from search engines like Google, Firefox, Safari, and Bing. Focusing on the same, this guide will help you […]