In-App Bidding

In programmatic advertising, in-app bidding is a sales method that allows mobile publishers to offer their ad inventory in an auction where all advertisers can participate simultaneously in a fair competition for ad space.

Deferred Deep Linking

Deferred deep linking specifically caters to users who have not downloaded the app, yet. When you click a deferred deep link, it first checks if the app has already been installed on your phone. If not, it sends you directly to the app store to download it. Once you complete downloading the app and open it, this is when the link directs you straight to the content you were actually looking for.

Daily Active Users (DAU)

Daily active users (DAU) is a metric that measures the total number of users that log in and engage with your product daily. An “active user” refers to one unique user logging in.

CPA Fraud

CPA Fraud or Cost Per Acquisition Fraud is one of the malicious acts where the fraudster imitates or simulates the user interactions or fakes an action for a particular application installation, data registration, or purchase, for availing commissions in CPA advertisement campaign.

Click Farms

Click farm is any location that generates internet traffic, in bulk, for a variety of purposes. It can either be operated as a business offering a variety of digital interaction based services; or as an independent enterprise to proliferate clicks for different purposes.

Bots

The term ‘bot’ literally translates to a robot. It is an automated software application that can perform tedious and repetitive tasks, over and over, without ever getting tired.

Ad Exchange

An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. They’re most often used to sell display, video, and mobile ad inventory.

The 3 Major Analytics of Mobile Marketing in 2026

Before we dive into the major analytics of mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital marketing takes place through websites, e-mails, social media, mobile apps, SMS or MMS. The major […]

Benefits Of Utilising Mobile Marketing Properly For Business

Have a look at spectacular ways Mobile Marketing can grow your business and explore the mobile marketing benefits and mobile marketing advantages for modern businesses. For those who are looking into how they can grow their business using mobile marketing, it’s important to have a robust mobile marketing strategy and understand the key mobile marketing […]

View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

Mobile phone usage has increased the way brands use online marketing. As consumers expect personalized and seamless interactions, consumer behaviour is changing with those expectations as well. According to Statista, there will be over 7.79 billion mobile users by 2027, which shows how important the mobile device is to the digital economy. Because the number […]