How to Choose Fitting Mobile Ad Formats (7 Ads Format Listed)

Mobile Ad Formats

The global in-app advertising spend will reach US$352.7 billion in 2024. As advertisers gear up to create advertising campaigns that help them attract and retain customers, publishers and app owners must ensure that these mobile advertising campaigns work just as much for their apps. Choosing the ideal ad format has much to do with its […]

OEM Marketing: Why It’s Important to App Advertisers and Developers?

OEM Marketing

Gone are the days when only one in a thousand or hundred people had a mobile phone. Recent reports reveal that 70.3% of the world’s population now uses mobile phones.  That’s not all. The number of “unique” mobile users crossed 5.75 billion in October 2024 and will reach 6.2 billion by 2029, reaching a new […]

Firebase Deep Linking is Gone! How to Migrate Your Dynamic Links in 5 Minutes

Firebase Discontinuation

What do successful applications like The New York Times, Alibaba, and Duolingo have in common? They all leveraged Firebase to develop their app and boost user engagement.  Firebase, Google’s cloud-based mobile and web app development platform has helped mobile app developers build, deploy, and scale apps. This powerful backend as a service (BaaS) platform has […]

CTV Marketing in 2025: Trends, Tips and Best Practices

CTV Marketing in 2025

Unlike traditional forms of advertising, CTV, full-form Connected TV, can target individual viewers based on first-party data like their browsing activity, interests, lifestyle choices, and more. Thus, CTV advertising is revolutionizing marketing with precise targeting, allowing marketers to reach specific audiences through programmatic advertising.  No wonder, Insider Intelligence reports that CTV ad spending will increase […]

LTV Marketing: 6 Tips You Can Implement in 2025 for Your App

LTV Marketing

Over the past decade, the user acquisition cost has risen by 222% with brands losing on average $29 for every new customer acquired. Most of the cost of new user acquisition is borne by the first sale, thereby putting pressure on driving repeat sales for profitability.  That’s why app marketers shouldn’t underestimate the importance of […]

Mobile Marketing Trends: 7 New Ways to Advertise Your App in 2025

Mobile Marketing Trends in 2025

Reports state that 70.3% of the global population uses mobile phones. Another report states that mobile devices make up almost 50% of global web traffic.  These statistics reflect that mobile phones are no longer just devices.  They’ve become a crucial part of our lives.  No wonder, companies are investing in mobile marketing to uplift their […]

ROX Meaning Explained: Everything You Need to Know about Return on Experience

ROX meaning explained

You must be tracking key metrics like customer experience (CX), customer acquisition cost (CAC), lifetime value (LTV), churn rate, and more to measure the success of your cross-channel campaigns and their effect on business performance and KPIs.  Tracking these metrics will help you understand and map the marketing strategy for improved ROI. However, one more […]

What is Deep Linking? 8 Best Practices to Improve Your Mobile Tracking

What is Deep Linking

Mobile apps have become a mainstream, trusted medium for delivering content and services. Grand View Research states that the global app market will cross $567 billion by 2030.  Despite this growth, 25% of users engage with an app only once before abandoning it. This can lead to significant revenue loss, impacting overall profitability. One of […]

What is MMP? Detailed Guide to Know Mobile Measurement Partner in 2025

Manually measuring and attributing each conversion on your app is time-consuming and tough. As the mobile marketing domain expands owing to its exponential growth, this task will only get more complicated.  At its core, an MMP is a third-party platform that connects the dots by getting data from various touch points in the funnel. The […]