A Comprehensive Guide On Mobile Game Analytics
Mobile game analytics tools are a vital part of any game developer’s toolkit. They help you analyze what players are doing, calculate metrics and KPIs like daily active users or retention rates, and find bugs or other user experience issues. However, merely knowing what’s happening in your game doesn’t tell you how to improve players’ […]
How is Click Injection Affecting Your App & Why You Should be Worried About it?
With the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their ad budget from fraudsters. We have some good news! Apptrove’s fraud detection suite can catch […]
Introducing Apptrove Mobile Marketing Platform
Over 5 years ago Apptrove started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, marketers, developers, and product managers were still struggling to find ways to accurately measure the […]
Era of Inventive Breakthroughs: Mobile App Trends and Predictions
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. As we step into 2024, the mobile marketing arena is poised for significant transformations. From cutting-edge technologies to innovative strategies, the coming year promises to redefine how businesses connect with their audiences on mobile platforms. One key element set to take […]
Tail of a Click: 9 Ways to Detect Click Fraud in Your Campaigns
In the rapidly evolving landscape of digital marketing, one of the persistent challenges that advertisers and marketers face is click fraud. Click fraud refers to the deceptive practice of generating invalid or fraudulent clicks on online advertisements with the intent of inflating costs or skewing campaign performance metrics. As online advertising budgets continue to grow, […]
How to re-engage inactive app users?
The competition between apps today is fierce and it falls upon the app owners to make sure that their users get the best possible experience. Failure to do so would mean the users migrating to another app with a similar concept that caters to their needs better. Are you seeing a dip in your user […]
How Effective Is In-game Advertising As Marketing Strategy?
It was 50 yrs ago video games were created, can you imagine those times? Past years have been revolutionary, evolutionary for this industry. Comparing the gaming industry decades back to present is of vast difference and today’s gaming environments are realistic, impactful and immersive. There has been an ongoing mutation of gaming devices, now videogames […]
Everything You Should Know About Mobile Affiliate Marketing In 10 Minutes
Over the last few years, the number of smartphone users has increased rapidly from 2.5 billion users in 2016 to expected 3.8B users in 2021. The crazy rise of mobile users definitely opens chances in the field of affiliate marketing! Not only the UI & UX of websites and apps have to be adapted for mobile. The way to […]
Measuring K-Factor: How to boost K-Factor for your Mobile App
Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. The other approachable way is to measure the k-factor for the mobile app. K-factor measurement […]
The Imperative of Competitive Analysis
Every day, thousands of new apps emerge, seeking to carve their niche in users’ smartphones. Amidst this fierce competition, the need for strategic planning and insightful decision-making becomes paramount. Just as a seasoned explorer navigates through the dense foliage, developers and entrepreneurs must conduct rigorous competitive analysis to thrive in the dynamic realm of mobile […]
