Mobile Measurement Partner Vendor Assessment
Not all vendors are made the same, and picking the wrong one can lead to delays, inflated costs, and missed opportunities. This vendor assessment checklist is here to help business leaders and procurement teams navigate the complex world of vendor selection. Whether you’re securing tech services, supply chain partners, or outsourced functions, the right vendor […]
The Hidden Reason Behind the Increasing Popularity of Hyper Casual Games in China
Do you ever notice how everyone in China is tapping away on their phones wherever they can, at short breaks, in the subway, while waiting for food, and more? Most of the time, they are not playing fully-fledged strategy games, or AAA adventures, they are playing hyper casual games. This is a simplified format, tap-and-play […]
How Chinese Lending Apps Can Enter the Indian Market: A Complete Guide to Regulations and Strategy
India’s digital lending industry is experiencing rapid growth. The number of people utilising their smartphones to obtain instant credit is growing at an incredible speed around the country, even in small towns and villages. For this reason, Chinese lending apps operating in India are exploring ways to get into the market and offer their products […]
Retention Rate: A Complete Glossary Guide
The Retention Rate is an easy-to-understand metric of how many customers remain loyal over time. It shows the percentage of users who remain active or keep purchasing after a certain period.
The Ultimate Guide to Idle Games
Introduction to Idle Games What if your game kept playing—even when you weren’t? Idle games allow for that magic to happen, and progress to build while you are out living your life. No frantic tapping, no constant screen time, just intelligent growth and satisfying results, on autopilot. This guide is for gamers, creators, and marketers […]
Smart Ways to Make Money from Apps: A Complete Guide to APP Monetization Strategies
Monetization strategies for apps are ways to make money from apps. Typically app developers create apps, for entertainment, education, or professional purposes, with the intent to earn money. Monetization strategies for apps shape the user’s experience. Instead of giving away the app completely for free to no avail, developers will seek to profit while delivering […]
CPS (Cost Per Sale)
CPS or Cost Per Sale is a marketing term that is primarily used to measure the used amount to generate a sale through an ad campaign.
CTV (Connected TV)
CTV or Connected TV simply refers to such televisions that can be connected to the internet directly.
Monthly Active Users
MAU or Monthly Active Users is a widely used term to describe the number of unique customers who engage with an app or website within 30 days.
Mobile Ad
Mobile ads refer to digital ads displayed on mobile devices, such as smartphones and tablets. These ads are designed for use in mobile-friendly contexts and are customized to fit smaller screens.
