The Ultimate Guide to Idle Games
Introduction to Idle Games What if your game kept playing—even when you weren’t? Idle games allow for that magic to happen, and progress to build while you are out living your life. No frantic tapping, no constant screen time, just intelligent growth and satisfying results, on autopilot. This guide is for gamers, creators, and marketers […]
Smart Ways to Make Money from Apps: A Complete Guide to APP Monetization Strategies
Monetization strategies for apps are ways to make money from apps. Typically app developers create apps, for entertainment, education, or professional purposes, with the intent to earn money. Monetization strategies for apps shape the user’s experience. Instead of giving away the app completely for free to no avail, developers will seek to profit while delivering […]
CPS (Cost Per Sale)
CPS or Cost Per Sale is a marketing term that is primarily used to measure the used amount to generate a sale through an ad campaign.
CTV (Connected TV)
CTV or Connected TV simply refers to such televisions that can be connected to the internet directly.
Monthly Active Users
MAU or Monthly Active Users is a widely used term to describe the number of unique customers who engage with an app or website within 30 days.
Mobile Ad
Mobile ads refer to digital ads displayed on mobile devices, such as smartphones and tablets. These ads are designed for use in mobile-friendly contexts and are customized to fit smaller screens.
Device ID
A Device ID, or device identifier, is a code unique to your mobile phone, tablet, or even smart TV. It acts like a name tag for your phone, telling apps and services, “Hey, I’m THIS device!”
Average Revenue Per User
The business metric known as Average Revenue Per User (ARPU) is primarily used to determine how much money a company makes per user or customer over a given period.
App Store Optimization Matrix: Secrets that Apple & Google Hide (2025 Edition)
Introduction In a increasingly digitalised world, we are noticing that as attention spans shrink and competition proliferates, App Store Optimization (ASO) has transitioned from a nice-to-have marketing strategy to a must-have critical component of mobile success. As we enter 2025, the app marketplace has reached unprecedented saturation with millions of apps competing for discoverability on […]
Campaign Optimization: A Simple Guide to Better Ad Results
Campaign optimization can be a bit tricky if we compare it with darts. You invest money, create great content, and hope for the best. But what if you could make sure your ads work better every time? That’s where it comes in! Campaign optimization is a futile end-over-end effort to improve your marketing campaigns to […]