How to Complete SDK Integration in Apptrove for Accurate Mobile App Tracking?
To accurately monitor installs, in-app events, revenue, and campaign activity in your mobile application, you need SDK integration. Click to know the setps!
VTR (View-through rate)
An essential metric for digital advertising is view-through rate (VTR), which gauges how much an ad captures the viewer’s attention (i.e., was it viewed). View-through rates are most relevant to video advertising when advertisers seek to know if an advertisement was delivered but not whether it was watched.
How to Set Up and Manage Fraud Shield in Apptrove?
In order to maintain high-quality campaign performance, you will need to monitor results constantly, have the flexibility to change your logic in real time and be able to maintain centralised control. In order to achieve this, the Fraud Shield was created within Apptrove to detect, evaluate and ultimately protect against traffic coming from Invalid and/or […]
How to Find and Use Team ID and Bundle ID for Apptrove Integration?
To properly integrate your iOS application with Apptrove, knowing the Team ID and Bundle ID will be very beneficial.
How To Determine User Location in Apptrove: A Complete Guide
Understanding your users’ location is important in a data-driven world because it allows you to get insight into their behaviour, target them effectively with your advertising, and make informed business decisions. Apptrove has access to geolocation technology that provides valuable insight about your user base through geographic data. This guide will explain the ways that […]
TVOD (Transactional Video On Demand)
The term TVOD stands for ‘Transactional Video on Demand’. Essentially, when a consumer pays a flat fee to access a video title or event, they’ve utilized TVOD to obtain that video or event.
Set Up Attribution with Identifier for Vendors in Apptrove: A Complete Guide
The way iOS handles Attribution has changed a lot recently due to the implementation of privacy-focused improvements like App Tracking Transparency (ATT). Apple has created a way for advertisers to keep receiving accurate attribution in their ecosystems without being dependent on IDFA. The purpose of this article is to explain how you can use the […]
Return on Investment (ROI)
The return on investment is a very important metric that indicates how much profit or benefit you receive from an investment versus the cost incurred by the investment itself.
What is a hybrid app?
A hybrid app has similarities to native binaries in that it is packaged as a native binary, but a majority of the logic for the hybrid app is executed in a webview.
What Is CPM?
CPM (Cost Per Mille) is used to measure the cost of 1000 viewers of an advertisement. CPM helps advertisers measure the expense associated with their advertisement (i.e., to increase awareness) rather than with engagement or conversions.