What is a Device ID?
A Device ID, or device identifier, is a code unique to your mobile phone, tablet, or even smart TV. It acts like a name tag
A Detailed Discussion on Average Revenue Per User
The business metric known as Average Revenue Per User (ARPU) is primarily used to determine how much money a company makes per user or customer
App Store Optimization Matrix: Secrets Apple & Google Hide (2025 Edition)”
Introduction In a increasingly digitalised world, we are noticing that as attention spans shrink and competition proliferates, App Store Optimization (ASO) has transitioned from a
Campaign Optimization: A Simple Guide to Better Ad Results
Campaign optimization can be a bit tricky if we compare it with darts. You invest money, create great content, and hope for the best. But
Mobile Application Promotion: 5 Effective Strategies for Your Desired Result
In the era of digital transformation, developing a mobile application is not the only solution. Saleability is essential for companies and app developers if they
5 Must-Know Fintech Marketing Strategy Essentials
The necessity of a fintech marketing strategy, which is both sound and comprehensive, can not be overstated in the present-day fast-changing financial landscape. Especially for
SKAdNetwork (SKAN) – A Comprehensive Guide
StoreKit Ad Network, or SKAdNetwork, is a privacy-centric API operated by Apple. It helps ad networks and advertisers measure their ad activity (such as impressions, clicks, and app installs) on an aggregated level.
Accelerated Mobile Pages
Google launched the AMP framework in early 2016 due to the increasing need for creating an optimized and tightly integrated user experience, replacing slow and stuttering mobile experiences users had to deal with.
Mobile Ad Fraud
What is Mobile Ad fraud? Mobile Ad Fraud occurs when scammers deceive advertisers by forging clicks, downloads, or views on ads displayed on mobile devices
Cohort Analysis: Understanding Patterns Over Time
Cohort analysis refers to the process of taking a large group of users or customers and breaking them down into smaller segments (aka cohorts) with certain, specified characteristics over a set period.