How to Add a Deferred Deep Link in Apptrove (Android SDK Guide)
With a deferred deep link in your Android application, users who previously clicked on a campaign link using your application will easily be sent to the intended area of the application after installing it. The manner in which a deferred deep link works enriches the overall user experience, helps improve the accuracy of campaign attribution […]
How to Add a Deferred Deep Link in Apptrove (Android SDK Guide)
This guide tells you how you can add a deferred deep link in apptrove. All the steps are written in a very user-friendly and easy manner. Click to read more!
Ad Tag
An ad tag is a bit of code, normally comprising JavaScript, HTML, or an iFrame that indicates to a webpage or mobile app how to ask for, retrieve, and show an ad.
How to Configure URL Parameter Tracking in Apptrove for Impression and Click Attribution?
To configure the URL Parameters for install and impression tracking in Apptrove, here are the needed and crucial steps. click and read the full article to know!
How does the Apptrove attribution model assign credit for installs and conversions?
Marketers use Apptrove’s attribution model to find out which advertisement, campaign or partner contributed to specific app installs. Click to learn more!
How to Complete SDK Integration in Apptrove for Accurate Mobile App Tracking?
To accurately monitor installs, in-app events, revenue, and campaign activity in your mobile application, you need SDK integration. Click to know the setps!
VTR (View-through rate)
An essential metric for digital advertising is view-through rate (VTR), which gauges how much an ad captures the viewer’s attention (i.e., was it viewed). View-through rates are most relevant to video advertising when advertisers seek to know if an advertisement was delivered but not whether it was watched.
How to Set Up and Manage Fraud Shield in Apptrove?
Learn how to set up and manage Fraud Shield in Apptrove to block invalid traffic, create custom rules, and monitor fraud in real time. Click to check the steps!
How to Find and Use Team ID and Bundle ID for Apptrove Integration?
To properly integrate your iOS application with Apptrove, knowing the Team ID and Bundle ID will be very beneficial.
How To Determine User Location in Apptrove: A Complete Guide
Understanding your users’ location is important in a data-driven world because it allows you to get insight into their behaviour, target them effectively with your advertising, and make informed business decisions. Apptrove has access to geolocation technology that provides valuable insight about your user base through geographic data. This guide will explain the ways that […]