Device ID

A Device ID, or device identifier, is a code unique to your mobile phone, tablet, or even smart TV. It acts like a name tag for your phone, telling apps and services, “Hey, I’m THIS device!”

Average Revenue Per User

The business metric known as Average Revenue Per User (ARPU) is primarily used to determine how much money a company makes per user or customer over a given period.

App Store Optimization Matrix: Secrets that Apple & Google Hide (2025 Edition)

Introduction In a increasingly digitalised world, we are noticing that as attention spans shrink and competition proliferates, App Store Optimization (ASO) has transitioned from a nice-to-have marketing strategy to a must-have critical component of mobile success. As we enter 2025, the app marketplace has reached unprecedented saturation with millions of apps competing for discoverability on […]

Campaign Optimization: A Simple Guide to Better Ad Results

Campaign optimization can be a bit tricky if we compare it with darts. You invest money, create great content, and hope for the best. But what if you could make sure your ads work better every time? That’s where it comes in! Campaign optimization is a futile end-over-end effort to improve your marketing campaigns to […]

Mobile Application Promotion: 5 Effective Strategies for Your Desired Result

In the era of digital transformation, developing a mobile application is not the only solution. Saleability is essential for companies and app developers if they hope to get their brand and product across to their target audience; promoting the app is a major option. The availability of millions of apps in the app store has […]

5 Must-Know Fintech Marketing Strategy Essentials

The necessity of a fintech marketing strategy, which is both sound and comprehensive, can not be overstated in the present-day fast-changing financial landscape. Especially for those companies that would like to take their place in the market. The global fintech industry, which will have grown from $66 billion in 2019 to a whopping $492 billion […]

SKAdNetwork (SKAN) – A Comprehensive Guide

StoreKit Ad Network, or SKAdNetwork, is a privacy-centric API operated by Apple. It helps ad networks and advertisers measure their ad activity (such as impressions, clicks, and app installs) on an aggregated level.

Accelerated Mobile Pages

Google launched the AMP framework in early 2016 due to the increasing need for creating an optimized and tightly integrated user experience, replacing slow and stuttering mobile experiences users had to deal with.

Mobile Ad Fraud

What is Mobile Ad fraud? Mobile Ad Fraud occurs when scammers deceive advertisers by forging clicks, downloads, or views on ads displayed on mobile devices such as smartphones or tablets. It is kind of like if you suggest that you finished your homework, but in reality, you have just stolen somebody’s solutions. Advertisers suffer financial […]