CPS (Cost Per Sale)
CPS or Cost Per Sale is a marketing term that is primarily used to measure the used amount to generate a sale through an ad campaign.
CTV (Connected TV)
CTV or Connected TV simply refers to such televisions that can be connected to the internet directly.
Monthly Active Users
MAU or Monthly Active Users is a widely used term to describe the number of unique customers who engage with an app or website within 30 days.
Mobile Ad
Mobile ads refer to digital ads displayed on mobile devices, such as smartphones and tablets. These ads are designed for use in mobile-friendly contexts and are customized to fit smaller screens.
Device ID
A Device ID, or device identifier, is a code unique to your mobile phone, tablet, or even smart TV. It acts like a name tag for your phone, telling apps and services, “Hey, I’m THIS device!”
Average Revenue Per User
The business metric known as Average Revenue Per User (ARPU) is primarily used to determine how much money a company makes per user or customer over a given period.
App Store Optimization Matrix: Secrets that Apple & Google Hide (2025 Edition)
Introduction In a increasingly digitalised world, we are noticing that as attention spans shrink and competition proliferates, App Store Optimization (ASO) has transitioned from a nice-to-have marketing strategy to a must-have critical component of mobile success. As we enter 2025, the app marketplace has reached unprecedented saturation with millions of apps competing for discoverability on […]
Campaign Optimization: A Simple Guide to Better Ad Results
Campaign optimization can be a bit tricky if we compare it with darts. You invest money, create great content, and hope for the best. But what if you could make sure your ads work better every time? That’s where it comes in! Campaign optimization is a futile end-over-end effort to improve your marketing campaigns to […]
Mobile Application Promotion: 5 Effective Strategies for Your Desired Result
In the era of digital transformation, developing a mobile application is not the only solution. Saleability is essential for companies and app developers if they hope to get their brand and product across to their target audience; promoting the app is a major option. The availability of millions of apps in the app store has […]
5 Must-Know Fintech Marketing Strategy Essentials
The necessity of a fintech marketing strategy, which is both sound and comprehensive, can not be overstated in the present-day fast-changing financial landscape. Especially for those companies that would like to take their place in the market. The global fintech industry, which will have grown from $66 billion in 2019 to a whopping $492 billion […]
