Mobile Application Promotion: 5 Effective Strategies for Your Desired Result

In the era of digital transformation, developing a mobile application is not the only solution. Saleability is essential for companies and app developers if they hope to get their brand and product across to their target audience; promoting the app is a major option. The availability of millions of apps in the app store has […]

5 Must-Know Fintech Marketing Strategy Essentials

The necessity of a fintech marketing strategy, which is both sound and comprehensive, can not be overstated in the present-day fast-changing financial landscape. Especially for those companies that would like to take their place in the market. The global fintech industry, which will have grown from $66 billion in 2019 to a whopping $492 billion […]

SKAdNetwork (SKAN) – A Comprehensive Guide

StoreKit Ad Network, or SKAdNetwork, is a privacy-centric API operated by Apple. It helps ad networks and advertisers measure their ad activity (such as impressions, clicks, and app installs) on an aggregated level.

Accelerated Mobile Pages

Google launched the AMP framework in early 2016 due to the increasing need for creating an optimized and tightly integrated user experience, replacing slow and stuttering mobile experiences users had to deal with.

Mobile Ad Fraud

What is Mobile Ad fraud? Mobile Ad Fraud occurs when scammers deceive advertisers by forging clicks, downloads, or views on ads displayed on mobile devices such as smartphones or tablets. It is kind of like if you suggest that you finished your homework, but in reality, you have just stolen somebody’s solutions. Advertisers suffer financial […]

Cohort Analysis: Understanding Patterns Over Time

Cohort analysis refers to the process of taking a large group of users or customers and breaking them down into smaller segments (aka cohorts) with certain, specified characteristics over a set period.