TVOD (Transactional Video On Demand)

The term TVOD stands for ‘Transactional Video on Demand’. Essentially, when a consumer pays a flat fee to access a video title or event, they’ve utilized TVOD to obtain that video or event.

How to Set Up Attribution with Identifier for Vendors in Apptrove

The way iOS handles Attribution has changed a lot recently due to the implementation of privacy-focused improvements like App Tracking Transparency (ATT). Apple has created a way for advertisers to keep receiving accurate attribution in their ecosystems without being dependent on IDFA.  The purpose of this article is to explain how you can use the […]

Return on Investment (ROI)

The return on investment is a very important metric that indicates how much profit or benefit you receive from an investment versus the cost incurred by the investment itself.

What is a hybrid app?

A hybrid app has similarities to native binaries in that it is packaged as a native binary, but a majority of the logic for the hybrid app is executed in a webview. 

What Is CPM?

CPM (Cost Per Mille) is used to measure the cost of 1000 viewers of an advertisement. CPM helps advertisers measure the expense associated with their advertisement (i.e., to increase awareness) rather than with engagement or conversions.

Earned Media, Unleashed: The No-Fluff Playbook for Outsized Attention

Introduction to Earned Media  Media earned through reputation and to differentiate yourself and build long-term brand trust through earn media will be the most effective way to utilize earned media rights today because as audiences are becoming more selective in what they engage with, Use of earn media rights will allow brands in saturated markets […]

View Through Attribution 

To determine how users interact with advertising, digital advertisers must do more than just count clicks; that’s where view through attribution is needed for digital advertising’s success. Marketers can use view through attribution to determine how many conversions resulted from an ad impression, even if the user doesn’t click on the ad. This allows them […]

Ad Creative

“Ad Creative” encompasses every visible and interactive aspect of advertising. It includes not only graphic design, but it is also the overall brand representation for your ad. 

Click-Through Rate

Click-Through Rate or CTR is a performance metric that indicates how many users clicked on a link after seeing it. It is calculated by dividing the number of clicks by the number of impressions, then multiplying the result by 100 to get a percentage. A higher CTR often reflects relevance, clarity in messaging, and alignment […]

State of app marketing in ASIA

Asia has quickly evolved into one of the most vibrant and influential regions in the global mobile landscape. With billions of smartphone users, developing digital infrastructure, and a culture that favors mobile-first solutions, Asia has become an engine of new trends, technologies, and consumer behavior. Asia offers huge potential for scaling mobile businesses from well-established […]