How to Set Up and Manage Fraud Shield in Apptrove?
Learn how to set up and manage Fraud Shield in Apptrove to block invalid traffic, create custom rules, and monitor fraud in real time. Click to check the steps!
VTR (View-through rate)
VTR (view-through rate) explained: definition, formula, examples, benchmarks, and industry use cases to measure video ad attention and performance.
How to Find and Use Team ID and Bundle ID for Apptrove Integration?
To properly integrate your iOS application with Apptrove, knowing the Team ID and Bundle ID will be very beneficial. click to know the steps!
How To Determine User Location in Apptrove: A Complete Guide
Understanding your users’ location is important in a data-driven world because it allows you to get insight into their behaviour, target them effectively with your advertising, and make informed business decisions. Apptrove has access to geolocation technology that provides valuable insight about your user base through geographic data. This guide will explain the ways that […]
TVOD (Transactional Video On Demand)
Explore terms in our TVOD glossary. Read the full article to deepen your understanding of this streaming model and how it drives premium video monetization.
How to Set Up Attribution with Identifier for Vendors in Apptrove
The way iOS handles Attribution has changed a lot recently due to the implementation of privacy-focused improvements like App Tracking Transparency (ATT). Apple has created a way for advertisers to keep receiving accurate attribution in their ecosystems without being dependent on IDFA. The purpose of this article is to explain how you can use the […]
Return on Investment (ROI)
Learn what ROI is, how to calculate it, why it matters for marketing, apps, and business. Compare channels, measure returns, and optimize spend with Apptrove.
Hybrid app
A hybrid app has similarities to native binaries in that it is packaged as a native binary, but a majority of the logic for the hybrid app is executed in a webview.
CPM(Cost per Mile)
Learn about CPM (Cost Per Mille), its benefits, limitations, and how it helps advertisers measure cost, reach, and campaign effectiveness in digital marketing.
Earned Media, Unleashed: The No-Fluff Playbook for Outsized Attention
Learn how to build trust, authority, and visibility with earned media. A practical guide to strategy, pitching, tools, metrics, and scalable execution today!