How to Set Up Attribution with Identifier for Vendors in Apptrove
The way iOS handles Attribution has changed a lot recently due to the implementation of privacy-focused improvements like App Tracking Transparency (ATT). Apple has created a way for advertisers to keep receiving accurate attribution in their ecosystems without being dependent on IDFA. The purpose of this article is to explain how you can use the […]
Return on Investment (ROI)
Learn what ROI is, how to calculate it, why it matters for marketing, apps, and business. Compare channels, measure returns, and optimize spend with Apptrove.
What is a hybrid app?
A hybrid app has similarities to native binaries in that it is packaged as a native binary, but a majority of the logic for the hybrid app is executed in a webview.
What Is CPM?
CPM (Cost Per Mille) is used to measure the cost of 1000 viewers of an advertisement. CPM helps advertisers measure the expense associated with their advertisement (i.e., to increase awareness) rather than with engagement or conversions.
Earned Media, Unleashed: The No-Fluff Playbook for Outsized Attention
Learn how to build trust, authority, and visibility with earned media. A practical guide to strategy, pitching, tools, metrics, and scalable execution today!
View Through Attribution
Learn how view through attribution unfolds impression-driven conversions, boosts ROAS accuracy, maps user journeys, and improves overall advertising strategy.
Ad Creative
“Ad Creative” encompasses every visible and interactive aspect of advertising. It includes not only graphic design, but it is also the overall brand representation for your ad.
Click-Through Rate
Click-Through Rate or CTR is a performance metric that indicates how many users clicked on a link after seeing it. It is calculated by dividing the number of clicks by the number of impressions, then multiplying the result by 100 to get a percentage. A higher CTR often reflects relevance, clarity in messaging, and alignment […]
State of app marketing in ASIA
Asia has quickly evolved into one of the most vibrant and influential regions in the global mobile landscape. With billions of smartphone users, developing digital infrastructure, and a culture that favors mobile-first solutions, Asia has become an engine of new trends, technologies, and consumer behavior. Asia offers huge potential for scaling mobile businesses from well-established […]
Geofencing
Geofencing is a marketing and location-based analytics approach that uses a virtual boundary around a geographic location.