Return on Investment (ROI)
Learn what ROI is, how to calculate it, why it matters for marketing, apps, and business. Compare channels, measure returns, and optimize spend with Apptrove.
Hybrid app
A hybrid app has similarities to native binaries in that it is packaged as a native binary, but a majority of the logic for the hybrid app is executed in a webview.
CPM(Cost per Mile)
Learn about CPM (Cost Per Mille), its benefits, limitations, and how it helps advertisers measure cost, reach, and campaign effectiveness in digital marketing.
Earned Media, Unleashed: The No-Fluff Playbook for Outsized Attention
Learn how to build trust, authority, and visibility with earned media. A practical guide to strategy, pitching, tools, metrics, and scalable execution today!
View Through Attribution
Learn how view through attribution unfolds impression-driven conversions, boosts ROAS accuracy, maps user journeys, and improves overall advertising strategy.
Ad Creative
“Ad Creative” encompasses every visible and interactive aspect of advertising. It includes not only graphic design, but it is also the overall brand representation for your ad.
Click-Through Rate
What is CTR (Click-through Rate)? Click-Through Rate or CTR is a performance metric that indicates how many users clicked on a link after seeing it. It is calculated by dividing the number of clicks by the number of impressions, then multiplying the result by 100 to get a percentage. A higher CTR often reflects relevance, […]
State of app marketing in ASIA
Asia has quickly evolved into one of the most vibrant and influential regions in the global mobile landscape. With billions of smartphone users, developing digital infrastructure, and a culture that favors mobile-first solutions, Asia has become an engine of new trends, technologies, and consumer behavior. Asia offers huge potential for scaling mobile businesses from well-established […]
Social Commerce & Short-Form Video: Shoppable Ads in 2025
Introduction The way we shop online is changing faster than ever. Just a few years ago, it was basically expected that interactions happened through a single click banner ad + or to a typical web page. Now, shopping often occurs directly within the apps that we spend our time with. Shoppable ads, which are interactive […]
Mobile Ad Fraud Prevention
Mobile ad fraud is one of the biggest threats to marketing ROI, draining budgets and distorting performance insights through issues like click fraud, impression fraud, and automated bot traffic. Apptrove’s Mobile Ad Fraud Prevention Checklist equips marketers, UA managers, and growth teams with a structured framework for ad fraud detection and ad verification, helping safeguard […]