The Hidden Reason Behind the Increasing Popularity of Hyper Casual Games in China
Hyper casual games are mobile games that are designed to play instantly. Know the reason behind its popularity in china. Read the complete blog to know more.
How Chinese Lending Apps Can Enter the Indian Market: A Complete Guide to Regulations and Strategy
India’s digital lending industry is experiencing rapid growth. The number of people utilising their smartphones to obtain instant credit is growing at an incredible speed around the country, even in small towns and villages. For this reason, Chinese lending apps operating in India are exploring ways to get into the market and offer their products […]
Retention Rate: A Complete Glossary
Learn what is a retention rate, look at this insightful glossary! Enhance your knowledge to boost your mobile marketing campaigns & level up your app growth.
The Ultimate Guide to Idle Games
Introduction to Idle Games What if your game kept playing—even when you weren’t? Idle games allow for that magic to happen, and progress to build while you are out living your life. No frantic tapping, no constant screen time, just intelligent growth and satisfying results, on autopilot. This guide is for gamers, creators, and marketers […]
Smart Ways to Make Money from Apps: A Complete Guide to APP Monetization Strategies
Monetization strategies for apps are ways to make money from apps. Typically app developers create apps, for entertainment, education, or professional purposes, with the intent to earn money. Monetization strategies for apps shape the user’s experience. Instead of giving away the app completely for free to no avail, developers will seek to profit while delivering […]
CPS (Cost Per Sale)
Cost Per Sale(CPS) explained for marketers. Learn how to calculate CPS, why it matters, how it compares to CPC and CPM, and how marketers use it to improve ROI.
CTV (Connected TV)
Connected TV advertising explained. Learn what Connected TV is, how CTV ads work, formats, benefits, stats, and why marketers are shifting budgets to CTV.
Monthly Active Users
Learn what Monthly Active Users are, how they’re calculated, and why they matter for tracking app or website engagement and growth.
Mobile Ad
Mobile ad is a digital ad shown on smartphones or tablets. Read the glossary to see how it taps into your screen time and boosts results for brands.
Device ID
Discover what is device ID is, how it works, key use cases, and examples to help improve tracking, ad analytics, and user insights. Click to read every detail!