Click-Through Rate
What is CTR (Click-through Rate)? Click-Through Rate or CTR is a performance metric that indicates how many users clicked on a link after seeing it. It is calculated by dividing the number of clicks by the number of impressions, then multiplying the result by 100 to get a percentage. A higher CTR often reflects relevance, […]
State of app marketing in ASIA
Asia has quickly evolved into one of the most vibrant and influential regions in the global mobile landscape. With billions of smartphone users, developing digital infrastructure, and a culture that favors mobile-first solutions, Asia has become an engine of new trends, technologies, and consumer behavior. Asia offers huge potential for scaling mobile businesses from well-established […]
Social Commerce & Short-Form Video: Shoppable Ads in 2025
Introduction The way we shop online is changing faster than ever. Just a few years ago, it was basically expected that interactions happened through a single click banner ad + or to a typical web page. Now, shopping often occurs directly within the apps that we spend our time with. Shoppable ads, which are interactive […]
Mobile Ad Fraud Prevention
Mobile ad fraud is one of the biggest threats to marketing ROI, draining budgets and distorting performance insights through issues like click fraud, impression fraud, and automated bot traffic. Apptrove’s Mobile Ad Fraud Prevention Checklist equips marketers, UA managers, and growth teams with a structured framework for ad fraud detection and ad verification, helping safeguard […]
Trends of Ad Creatives in App Marketing
Explore the latest trends in ad creatives for app marketing, what’s working in 2026, best practices, and ideas to boost engagement and campaign performance.
User Acquisition Campaign
A successful user acquisition campaign isn’t just about launching ads, it’s about building a strategy that attracts the right users efficiently and sustainably. This checklist is designed to help marketing leaders and growth teams take a structured, goal-driven approach from the very start. It begins by clarifying campaign objectives: are you optimizing for sign-ups, customer […]
Mobile Measurement Partner Vendor Assessment
Not all vendors are made the same, and picking the wrong one can lead to delays, inflated costs, and missed opportunities. This vendor assessment checklist is here to help business leaders and procurement teams navigate the complex world of vendor selection. Whether you’re securing tech services, supply chain partners, or outsourced functions, the right vendor […]
The Hidden Reason Behind the Increasing Popularity of Hyper Casual Games in China
Hyper casual games are mobile games that are designed to play instantly. Know the reason behind its popularity in china. Read the complete blog to know more.
How Chinese Loan Apps in India Can Enter the Market: A Complete Guide to Regulations and Strategy
India’s digital lending industry is experiencing rapid growth. The number of people utilising their smartphones to obtain instant credit is growing at an incredible speed around the country, even in small towns and villages. For this reason, Chinese loan apps in India are exploring ways to get into the market and offer their products to […]
Retention Rate: A Complete Glossary
Learn what is a retention rate, look at this insightful glossary! Enhance your knowledge to boost your mobile marketing campaigns & level up your app growth.