Monthly Active Users
Learn what Monthly Active Users are, how they’re calculated, and why they matter for tracking app or website engagement and growth.
Mobile Ad
Mobile ad is a digital ad shown on smartphones or tablets. Read the glossary to see how it taps into your screen time and boosts results for brands.
Device ID
Discover what is device ID is, how it works, key use cases, and examples to help improve tracking, ad analytics, and user insights. Click to read every detail!
Average Revenue Per User
The business metric known as Average Revenue Per User is primarily used to determine how much money a company makes per user or customer over a time period.
App Store Optimization Matrix: Secrets that Apple & Google Hide (2025 Edition)
Introduction In a increasingly digitalised world, we are noticing that as attention spans shrink and competition proliferates, App Store Optimization (ASO) has transitioned from a nice-to-have marketing strategy to a must-have critical component of mobile success. As we enter 2025, the app marketplace has reached unprecedented saturation with millions of apps competing for discoverability on […]
Campaign Optimization: A Simple Guide to Better Ad Results
Campaign optimization can be a bit tricky if we compare it with darts. You invest money, create great content, and hope for the best. But what if you could make sure your ads work better every time? That’s where it comes in! Campaign optimization is a futile end-over-end effort to improve your marketing campaigns to […]
Mobile Application Promotion: 5 Effective Strategies for Your Desired Result
In the era of digital transformation, developing a mobile application is not the only solution. Saleability is essential for companies and app developers if they hope to get their brand and product across to their target audience; promoting the app is a major option. The availability of millions of apps in the app store has […]
5 Must-Know Fintech Marketing Strategy Essentials
The necessity of a fintech marketing strategy, which is both sound and comprehensive, can not be overstated in the present-day fast-changing financial landscape. Especially for those companies that would like to take their place in the market. The global fintech industry, which will have grown from $66 billion in 2019 to a whopping $492 billion […]
SKAdNetwork (SKAN) – A Comprehensive Guide
Discover what SKADNetwork is and how it protects your campaigns from different types of fraud. Also, find out the evolution of SKADNetwork.
Accelerated Mobile Pages (AMP)
Discover how AMP reduces lag by delivering cached landing pages, improves user experience with asynchronous ads, and speeds up mobile browsing performance.