SKAdNetwork (SKAN) – A Comprehensive Guide

StoreKit Ad Network, or SKAdNetwork, is a privacy-centric API operated by Apple. It helps ad networks and advertisers measure their ad activity (such as impressions, clicks, and app installs) on an aggregated level.

Accelerated Mobile Pages

Google launched the AMP framework in early 2016 due to the increasing need for creating an optimized and tightly integrated user experience, replacing slow and stuttering mobile experiences users had to deal with.

Mobile Ad Fraud

What is Mobile Ad fraud? Mobile Ad Fraud occurs when scammers deceive advertisers by forging clicks, downloads, or views on ads displayed on mobile devices such as smartphones or tablets. It is kind of like if you suggest that you finished your homework, but in reality, you have just stolen somebody’s solutions. Advertisers suffer financial […]