New On Apptrove: Detecting Sophisticated Frauds with New and Advanced Fraud Filters
The continuing evolution of mobile ad fraud requires an equally smart response, and the latest product update demonstrates our ability to stay ahead of these fraudsters. The addition of a new layer of protection to Apptrove’s Fraud Shield provides a deeper understanding of device integrity, identification of behavioral anomalies and identification of SDK mismatches that […]
Average Revenue Per User (ARPU)
When it comes to generating revenue from mobile apps, tracking how much revenue each user brings to your business is critical to ensuring the growth and survival of your application in the marketplace. To achieve this understanding, many app developers, marketers and other performance teams use a metric called Average Revenue Per User (ARPU). ARPU […]
New on Apptrove: Smarter Audience Segmentation Is Here
Apptrove’s enhanced Audience Segmentation gives marketers a smarter, more dynamic way to group, analyse, and activate their users. With expanded rule sets, real-time updates, and direct ad network sync, teams can build precise segments that strengthen retargeting, personalisation, and campaign optimisation. This upgrade brings sharper control, faster workflows, and a more intelligent use of first-party data.
Click-Through Rate
Click-Through Rate or CTR is a performance metric that indicates how many users clicked on a link after seeing it. It is calculated by dividing the number of clicks by the number of impressions, then multiplying the result by 100 to get a percentage. A higher CTR often reflects relevance, clarity in messaging, and alignment […]
New on Apptrove: Configure Social App Landing Pages Easily
Social App Configuration is now live inside Unilink, giving marketers cleaner routing and smoother user journeys across social apps. This update helps teams reduce friction from in app browsers, improve attribution accuracy, and create consistent deep linking experiences across every social campaign.
Geofencing
What is Geofencing? Geofencing refers to a marketing and location-based analytics approach that is based on a virtual boundary surrounding a geographic location. When a mobile device crosses that boundary (or geofence), it will invoke an automated event, such as a push notification, in-app message, or data event. Think of a geofence as drawing an […]
New on Apptrove: Truecaller Integration for High-Intent App Journeys
Apptrove’s new integration with Truecaller helps brands turn high-intent moments like post-call and search interactions into seamless, measurable app journeys. Marketers can now deep-link users to relevant in-app screens, reduce friction, and understand performance end-to-end, making every touchpoint smarter and more actionable.
New on Apptrove: Cohort Reporting for Retention and Revenue Insights
Cohort reporting provides clarity and detail on customer behaviour as it enables marketers to group together customers based upon when they signed up or how they were acquired, thus revealing patterns in customer behaviour that might otherwise be masked by aggregate averages across all customers. Apptrove’s Cohort Reporting allows you to not only measure retention […]
New on Apptrove: Silent Push Notifications for Accurate App Tracking
Apptrove’s new Silent Push Notifications feature delivers precise uninstall tracking without disrupting users. By reducing data discrepancies and validating app status in real time, it ensures every campaign report reflects reality and every growth decision is backed by accurate data.
New on Apptrove: Connected TV Advertising Now Live
Apptrove now supports Connected TV (CTV) advertising, enabling marketers to run campaigns across Android, LG, and Samsung TVs. This update allows app marketers to extend reach, measure performance accurately, and unify mobile and CTV campaigns, all from the Apptrove dashboard.