New on Apptrove: Strengthening Security with Two-Factor Authentication and Data Audit Logs
At Apptrove, we understand that security and transparency are at the core of managing marketing and campaign data. That’s why we’ve introduced Two-Factor Authentication and Data Audit Logs—two powerful updates designed to work together. Two-Factor Authentication adds an extra layer of protection against unauthorized access, while Data Audit Logs give you full visibility into every action taken in your account. Together, these features provide peace of mind, accountability, and compliance, making Apptrove a safer and more trustworthy platform for marketers and app owners. Enable 2FA and explore audit logs today to take control of your data with confidence.
New on Apptrove: Custom Formula Builder to Redefine Metrics Your Way
Every team defines success differently. That’s why Apptrove’s Custom Formula Builder lets you craft performance metrics unique to your goals, giving you flexibility, speed, and sharper decision-making.
New on Apptrove: Partner Segmentation in Audience, and ARPU & ARPPU Metrics
With Apptrove’s latest updates, you can now segment audiences by partner without extra filtering and track ARPU & ARPPU right from your dashboard. Gain faster targeting, cleaner reporting, and instant revenue insights to make sharper marketing decisions and grow smarter.
New on Apptrove: Webhook & SRN Support for Agencies
Performance marketing is changing and agencies need sharper tools. There is a greater demand for precision, control, and automation than ever before. Whether it be filtering out fraudulent leads immediately or syncing data directly from SRNs (self-reporting networks) such as Apple, Google, and Facebook. At Apptrove, we recognize that agencies require smarter, quicker, and more […]
New on Apptrove: Tighter Fraud Filters, Cleaner Campaign Data
From city-based filtering to instant partner alerts, Apptrove’s validation rule upgrades and rejected postbacks are built for performance marketers who don’t compromise.
How to Make an Idle Game That Outlasts the App Store Trend Cycle
Your game idea might be idle, but your success shouldn’t be. Learn how to make an idle game that performs across install waves, updates, and monetization cycles.
New on Apptrove: Smarter Web-to-App Journeys with Smart Scripts and Banners
Smart Script is Apptrove’s answer to broken attribution in web-to-app campaigns. It keeps user context intact, fixes attribution leaks, and helps you build smarter funnels that convert. Here’s how it works, and why you need it.
The Rise of Incrementality Testing in Mobile Marketing: A Practical Guide for Q1 FY25
The rules of measurement have changed. And no, attribution alone won’t save you. But incrementality testing might. In this guide, you’ll learn how to shift your mindset and your metrics toward what really matters: impact.
Mobile Game Marketing: If Everyone’s Playing, Why Isn’t Everyone Winning?
Mobile game marketing isn’t just about showing up on the app store, it’s about staying top of mind in a space where attention spans are shrinking and CPI is rising. With 1.9+ billion players across the globe and competition fiercer than ever, marketing a mobile game now demands a careful mix of data, creativity, and timing.
Apptrove x vivo: A New Way to See Your Campaigns More Clearly
In mobile marketing, visibility is power. And yet, the more we expand into new markets, particularly emerging ones, the more difficult it becomes to figure out what’s really working. Campaigns across original equipment manufacturers (OEMs) often go untracked, underreported, and undervalued. At Apptrove, we’re changing that. We are excited to announce our latest integration with […]