New on Apptrove: Silent Push Notifications for Accurate App Tracking

New on Apptrove: Silent Push Notifications for Accurate App Tracking

Apptrove’s new Silent Push Notifications feature delivers precise uninstall tracking without disrupting users. By reducing data discrepancies and validating app status in real time, it ensures every campaign report reflects reality and every growth decision is backed by accurate data.

New on Apptrove: Connected TV Advertising Now Live

New on Apptrove: Connected TV Advertising Now Live

Apptrove now supports Connected TV (CTV) advertising, enabling marketers to run campaigns across Android, LG, and Samsung TVs. This update allows app marketers to extend reach, measure performance accurately, and unify mobile and CTV campaigns, all from the Apptrove dashboard.

Incremental Marketing: The Growth Strategy Every Marketer Needs to Master

Incremental Marketing: The Growth Strategy Every Marketer Needs to Master

App marketing today is filled with dashboards and metrics—but not all reported conversions represent real growth. Many installs and purchases would have happened without advertising, leaving marketers with inflated ROI. Incremental Marketing changes the game by focusing on impact, not vanity. It measures incremental lift and incremental ROI, revealing the true value of campaigns.

New on Apptrove: Better Partner Visibility and Safer Access

New on Apptrove: Better Partner Visibility and Safer Access

From partner collaboration to authentication, Apptrove’s latest releases raise the bar. Unilink visibility cuts down on repetitive link sharing, while Single Sign-On (SSO) simplifies access without compromising compliance. The result is a platform that’s both easier to use and harder to compromise.

Incremental Analysis: Know Which Channels Bring Net-New Users, Not Just Activity

Incremental Analysis: Know Which Channels Bring Net-New Users, Not Just Activity

Modern marketing is inundated with dashboards, metrics, and attribution models; however, very few of them tell the whole story. Channels take credit, platforms amplify their numbers, and surface reporting often looks better than reality. Growth leaders understand that metrics can’t prove impact. What really matters is differentiating the real impact of your marketing activity from […]

New on Apptrove: Webhook & SRN Support for Agencies

New on Apptrove: Webhook & SRN Support for Agencies

Performance marketing is changing and agencies need sharper tools. There is a greater demand for precision, control, and automation than ever before. Whether it be filtering out fraudulent leads immediately or syncing data directly from SRNs (self-reporting networks) such as Apple, Google, and Facebook. At Apptrove, we recognize that agencies require smarter, quicker, and more […]