New on Apptrove: Configure Social App Landing Pages Easily
Social App Configuration is now live inside Unilink, giving marketers cleaner routing and smoother user journeys across social apps. This update helps teams reduce friction from in app browsers, improve attribution accuracy, and create consistent deep linking experiences across every social campaign.
Geofencing
What is Geofencing? Geofencing refers to a marketing and location-based analytics approach that is based on a virtual boundary surrounding a geographic location. When a mobile device crosses that boundary (or geofence), it will invoke an automated event, such as a push notification, in-app message, or data event. Think of a geofence as drawing an […]
New on Apptrove: Truecaller Integration for High-Intent App Journeys
Apptrove’s new integration with Truecaller helps brands turn high-intent moments like post-call and search interactions into seamless, measurable app journeys. Marketers can now deep-link users to relevant in-app screens, reduce friction, and understand performance end-to-end, making every touchpoint smarter and more actionable.
New on Apptrove: Silent Push Notifications for Accurate App Tracking
Apptrove’s new Silent Push Notifications feature delivers precise uninstall tracking without disrupting users. By reducing data discrepancies and validating app status in real time, it ensures every campaign report reflects reality and every growth decision is backed by accurate data.
New on Apptrove: Connected TV Advertising Now Live
Apptrove now supports Connected TV (CTV) advertising, enabling marketers to run campaigns across Android, LG, and Samsung TVs. This update allows app marketers to extend reach, measure performance accurately, and unify mobile and CTV campaigns, all from the Apptrove dashboard.
Incremental Marketing: The Growth Strategy Every Marketer Needs to Master
App marketing today is filled with dashboards and metrics—but not all reported conversions represent real growth. Many installs and purchases would have happened without advertising, leaving marketers with inflated ROI. Incremental Marketing changes the game by focusing on impact, not vanity. It measures incremental lift and incremental ROI, revealing the true value of campaigns.
New on Apptrove: Better Partner Visibility and Safer Access
From partner collaboration to authentication, Apptrove’s latest releases raise the bar. Unilink visibility cuts down on repetitive link sharing, while Single Sign-On (SSO) simplifies access without compromising compliance. The result is a platform that’s both easier to use and harder to compromise.
New on Apptrove: Strengthening Security with Two-Factor Authentication and Data Audit Logs
At Apptrove, we understand that security and transparency are at the core of managing marketing and campaign data. That’s why we’ve introduced Two-Factor Authentication and Data Audit Logs—two powerful updates designed to work together.
New on Apptrove: Custom Formula Builder to Redefine Metrics Your Way
Every team defines success differently. That’s why Apptrove’s Custom Formula Builder lets you craft performance metrics unique to your goals, giving you flexibility, speed, and sharper decision-making.
Incremental Analysis: Know Which Channels Bring Net-New Users, Not Just Activity
Modern marketing is inundated with dashboards, metrics, and attribution models; however, very few of them tell the whole story. Channels take credit, platforms amplify their numbers, and surface reporting often looks better than reality. Growth leaders understand that metrics can’t prove impact. What really matters is differentiating the real impact of your marketing activity from […]