What Is an Impression?
An impression is one of those words app marketers see so often that it almost fades into the background. It sits quietly at the top of dashboards, inflates numbers in weekly reports, and is often used as shorthand for “reach” or “visibility.” At Apptrove, we see this confusion play out regularly, where impressions are celebrated […]
New on Apptrove: LinkedIn Ads Integration for Accurate Install Attribution
Apptrove now supports LinkedIn Ads integration using Unlink, enabling accurate install attribution, clearer performance insights, and better optimization for high-intent campaigns directly within a single unified dashboard.
Customer Acquisition Cost (CAC)
The CAC (Customer Acquisition Cost) is a key metric for assessing how well a business turns its marketing and sales expenses into real customers. To put it in a simpler way, the CAC is the aggregate expense that every business incurs to bring in one new customer. For growth-oriented teams utilizing mobile measurement partners such […]
Hybrid Application: The Perfect Solution for Speed and Scalability in App Development
What is a Hybrid Application? A hybrid application is a mobile app that combines elements of both native apps and web apps. Essentially, a hybrid application is built using standard web technologies such as HTML, CSS, and JavaScript, which are then wrapped in a native container. This allows the app to run on multiple platforms, […]
Churn Rate
The churn rate is a metric that keeps you up at night if you are in the subscription or recurring revenue business, especially if you are in the SaaS or mobile app business like Apptrove’s audience. If you want to survive and be successful financially over the long run, it is vital that you understand, […]
Cost Per View
Cost Per View (CPV) is a video advertising metric that shows how much advertisers pay when a video ad is viewed by a user. It helps marketers understand whether their video campaigns are earning attention, not just impressions, making it especially useful for awareness and upper-funnel campaigns.
New on Apptrove: S2S Geo Insights and App-Level Event Controls
With enhanced S2S geo support and flexible in-app event configuration, Apptrove enables smoother collaboration between advertisers and agencies, ensuring precise data sharing, better transparency, and full control over visibility while maintaining accuracy across campaigns and performance reporting.
New On Apptrove: Detect Sophisticated Fraud Faster With Advanced Fraud Filters
Apptrove’s enhanced Fraud Shield adds deeper device integrity checks, behavioral anomaly detection, and SDK mismatch analysis. Built from real fraud clusters, these smarter filters surface suspicious traffic faster, protect ad budgets, and ensure cleaner attribution by separating genuine users from sophisticated, disguised fraud.
Average Revenue Per Paying User (ARPPU)
When it comes to generating revenue from mobile apps, tracking how much revenue your paying users contribute to your business is critical to ensuring the growth and survival of your application in the marketplace. To achieve this understanding, many app developers, marketers and other performance teams use a metric called Average Revenue Per Paying User […]
New on Apptrove: Enhanced Audience Segmentation Is Here
Apptrove’s enhanced Audience Segmentation helps marketers group and activate users with dynamic rules, real-time updates, and ad network sync, enabling sharper targeting, faster workflows, and smarter use of first-party data for stronger retargeting and campaign performance.