Hybrid Application: The Perfect Solution for Speed and Scalability in App Development
What is a Hybrid Application? A hybrid application is a mobile app that combines elements of both native apps and web apps. Essentially, a hybrid application is built using standard web technologies such as HTML, CSS, and JavaScript, which are then wrapped in a native container. This allows the app to run on multiple platforms, […]
Churn Rate
The churn rate is a metric that keeps you up at night if you are in the subscription or recurring revenue business, especially if you are in the SaaS or mobile app business like Apptrove’s audience. If you want to survive and be successful financially over the long run, it is vital that you understand, […]
Cost Per View
Cost Per View (CPV) is a video advertising metric that shows how much advertisers pay when a video ad is viewed by a user. It helps marketers understand whether their video campaigns are earning attention, not just impressions, making it especially useful for awareness and upper-funnel campaigns.
New on Apptrove: S2S Geo Insights and App-Level Event Controls
With enhanced S2S geo support and flexible in-app event configuration, Apptrove helps advertisers and agencies collaborate better while maintaining control over data visibility.
New On Apptrove: Detecting Sophisticated Frauds with New and Advanced Fraud Filters
The continuing evolution of mobile ad fraud requires an equally smart response, and the latest product update demonstrates our ability to stay ahead of these fraudsters. The addition of a new layer of protection to Apptrove’s Fraud Shield provides a deeper understanding of device integrity, identification of behavioral anomalies and identification of SDK mismatches that […]
Average Revenue Per Paying User (ARPPU)
When it comes to generating revenue from mobile apps, tracking how much revenue your paying users contribute to your business is critical to ensuring the growth and survival of your application in the marketplace. To achieve this understanding, many app developers, marketers and other performance teams use a metric called Average Revenue Per Paying User […]
New on Apptrove: Smarter Audience Segmentation Is Here
Apptrove’s enhanced Audience Segmentation gives marketers a smarter, more dynamic way to group, analyse, and activate their users. With expanded rule sets, real-time updates, and direct ad network sync, teams can build precise segments that strengthen retargeting, personalisation, and campaign optimisation. This upgrade brings sharper control, faster workflows, and a more intelligent use of first-party data.
New on Apptrove: Configure Social App Landing Pages Easily
Social App Configuration is now live inside Unilink, giving marketers cleaner routing and smoother user journeys across social apps. This update helps teams reduce friction from in app browsers, improve attribution accuracy, and create consistent deep linking experiences across every social campaign.
Geofencing
What is Geofencing? Geofencing refers to a marketing and location-based analytics approach that is based on a virtual boundary surrounding a geographic location. When a mobile device crosses that boundary (or geofence), it will invoke an automated event, such as a push notification, in-app message, or data event. Think of a geofence as drawing an […]
New on Apptrove: Truecaller Integration for High-Intent App Journeys
Apptrove’s new integration with Truecaller helps brands turn high-intent moments like post-call and search interactions into seamless, measurable app journeys. Marketers can now deep-link users to relevant in-app screens, reduce friction, and understand performance end-to-end, making every touchpoint smarter and more actionable.