Average Revenue Per Paying User (ARPPU)
When it comes to generating revenue from mobile apps, tracking how much revenue your paying users contribute to your business is critical to ensuring the growth and survival of your application in the marketplace. To achieve this understanding, many app developers, marketers and other performance teams use a metric called Average Revenue Per Paying User […]
New on Apptrove: Enhanced Audience Segmentation Is Here
Apptrove’s enhanced Audience Segmentation helps marketers group and activate users with dynamic rules, real-time updates, and ad network sync, enabling sharper targeting, faster workflows, and smarter use of first-party data for stronger retargeting and campaign performance.
New on Apptrove: Configure Social App Landing Pages Easily
Social App Configuration is now live inside Unilink, giving marketers cleaner routing and smoother user journeys across social apps. This update helps teams reduce friction from in app browsers, improve attribution accuracy, and create consistent deep linking experiences across every social campaign.
New on Apptrove: Truecaller Integration for High-Intent App Journeys
Apptrove’s new Truecaller integration transforms post-call and search intent into seamless app journeys, enabling precise deep linking, reduced user friction, and end-to-end performance measurement so marketers can clearly understand impact and turn every high-intent touchpoint into measurable growth.
New on Apptrove: Cohort Reporting for Retention and Revenue Insights
Apptrove’s Cohort Reporting reveals how users behave over time, combining retention, engagement, and revenue metrics across acquisition and retargeting. With flexible views, granular time windows, and heatmaps, marketers can spot churn early, compare campaigns, and scale what drives long-term value.
New on Apptrove: Silent Push Notifications for Accurate App Tracking
Apptrove’s new Silent Push Notifications enable accurate uninstall tracking without interrupting users. By validating app status in real time and minimizing data discrepancies, marketers get reliable campaign reports, clearer insights, and the confidence to make growth decisions grounded in clean, trustworthy data.
New on Apptrove: Connected TV Advertising Now Live
Apptrove now supports Connected TV (CTV) advertising, enabling marketers to run campaigns across Android, LG, and Samsung TVs. This update allows app marketers to extend reach, measure performance accurately, and unify mobile and CTV campaigns, all from the Apptrove dashboard.
Incremental Marketing: The Growth Strategy Every Marketer Needs to Master
App marketing today is filled with dashboards and metrics—but not all reported conversions represent real growth. Many installs and purchases would have happened without advertising, leaving marketers with inflated ROI. Incremental Marketing changes the game by focusing on impact, not vanity. It measures incremental lift and incremental ROI, revealing the true value of campaigns.
New on Apptrove: Better Partner Visibility and Safer Access
From partner collaboration to authentication, Apptrove’s latest releases raise the bar. Unilink visibility cuts down on repetitive link sharing, while Single Sign-On (SSO) simplifies access without compromising compliance. The result is a platform that’s both easier to use and harder to compromise.
New on Apptrove: Stronger Security with 2-FA and Audit Logs
At Apptrove, security and transparency sit at the heart of marketing data management. That’s why we introduced Two-Factor Authentication and Data Audit Logs, two powerful updates that work together to protect access, monitor activity, prevent misuse, and keep every campaign report accurate and accountable.