Incremental Marketing: The Growth Strategy Every Marketer Needs to Master
App marketing today is filled with dashboards and metrics—but not all reported conversions represent real growth. Many installs and purchases would have happened without advertising, leaving marketers with inflated ROI. Incremental Marketing changes the game by focusing on impact, not vanity. It measures incremental lift and incremental ROI, revealing the true value of campaigns.
New on Apptrove: Better Partner Visibility and Safer Access
From partner collaboration to authentication, Apptrove’s latest releases raise the bar. Unilink visibility cuts down on repetitive link sharing, while Single Sign-On (SSO) simplifies access without compromising compliance. The result is a platform that’s both easier to use and harder to compromise.
New on Apptrove: Strengthening Security with Two-Factor Authentication and Data Audit Logs
At Apptrove, we understand that security and transparency are at the core of managing marketing and campaign data. That’s why we’ve introduced Two-Factor Authentication and Data Audit Logs—two powerful updates designed to work together.
New on Apptrove: Custom Formula Builder to Redefine Metrics Your Way
Every team defines success differently. That’s why Apptrove’s Custom Formula Builder lets you craft performance metrics unique to your goals, giving you flexibility, speed, and sharper decision-making.
Incremental Analysis: Know Which Channels Bring Net-New Users, Not Just Activity
Modern marketing is inundated with dashboards, metrics, and attribution models; however, very few of them tell the whole story. Channels take credit, platforms amplify their numbers, and surface reporting often looks better than reality. Growth leaders understand that metrics can’t prove impact. What really matters is differentiating the real impact of your marketing activity from […]
New on Apptrove: Partner Segmentation in Audience, and ARPU & ARPPU Metrics
With Apptrove’s latest updates, you can now segment audiences by partner without extra filtering and track ARPU & ARPPU right from your dashboard. Gain faster targeting, cleaner reporting, and instant revenue insights to make sharper marketing decisions and grow smarter.
New on Apptrove: Webhook & SRN Support for Agencies
Performance marketing is changing and agencies need sharper tools. There is a greater demand for precision, control, and automation than ever before. Whether it be filtering out fraudulent leads immediately or syncing data directly from SRNs (self-reporting networks) such as Apple, Google, and Facebook. At Apptrove, we recognize that agencies require smarter, quicker, and more […]
New on Apptrove: Tighter Fraud Filters, Cleaner Campaign Data
From city-based filtering to instant partner alerts, Apptrove’s validation rule upgrades and rejected postbacks are built for performance marketers who don’t compromise.
How to Make an Idle Game That Outlasts the App Store Trend Cycle
Your game idea might be idle, but your success shouldn’t be. Learn how to make an idle game that performs across install waves, updates, and monetization cycles.
New on Apptrove: Smarter Web-to-App Journeys with Smart Scripts and Banners
Smart Script is Apptrove’s answer to broken attribution in web-to-app campaigns. It keeps user context intact, fixes attribution leaks, and helps you build smarter funnels that convert. Here’s how it works, and why you need it.