Mobile Game Marketing: If Everyone’s Playing, Why Isn’t Everyone Winning?

Mobile Game Marketing: If Everyone’s Playing, Why Isn’t Everyone Winning?

Mobile game marketing isn’t just about showing up on the app store, it’s about staying top of mind in a space where attention spans are shrinking and CPI is rising. With 1.9+ billion players across the globe and competition fiercer than ever, marketing a mobile game now demands a careful mix of data, creativity, and timing.

Apptrove x vivo: A New Way to See Your Campaigns More Clearly

Apptrove x vivo: A New Way to See Your Campaigns More Clearly

In mobile marketing, visibility is power. And yet, the more we expand into new markets, particularly emerging ones, the more difficult it becomes to figure out what’s really working. Campaigns across original equipment manufacturers (OEMs) often go untracked, underreported, and undervalued. At Apptrove, we’re changing that. We are excited to announce our latest integration with […]

CTV Advertising Dominance: Everything You Should Know About The Fastest-Growing Screen

CTV Advertising: Everything you need to know about the fastest-growing screen

In recent years, Connected TV or CTV advertising has emerged from a niche experimental channel into one of the most powerful growth channels for app marketers, and it’s growing stronger. CTV advertising is changing the way we think about television. It literally connects the ability of traditional television to tell powerful stories and reach mass […]