New on Apptrove: LinkedIn Ads Integration for Accurate Install Attribution
Integrate LinkedIn Ads with Apptrove using Unilink to track installs accurately, measure campaign performance, and gain clear insights directly within the Apptrove dashboard.
Customer Acquisition Cost (CAC)
What is Customer Acquisition Cost (CAC)? The CAC (Customer Acquisition Cost) is a key metric for assessing how well a business turns its marketing and sales expenses into real customers. To put it in a simpler way, the CAC is the aggregate expense that every business incurs to bring in one new customer. For growth-oriented […]
Hybrid Application: The Best Choice for Fast and Scalable App Development
Learn how a hybrid application enables faster development, lower costs, and seamless cross-platform performance, making it a practical choice for modern app businesses.
Churn Rate
What is Churn Rate? The churn rate is a metric that keeps you up at night if you are in the subscription or recurring revenue business, especially if you are in the SaaS or mobile app business like Apptrove’s audience. If you want to survive and be successful financially over the long run, it is […]
New on Apptrove: S2S Geo Insights and App-Level Event Controls
Apptrove now supports city and region data in its S2S API and introduces app-level event controls for clearer data sharing between advertisers and agencies.
New On Apptrove: Detect Sophisticated Fraud Faster With Advanced Fraud Filters
Apptrove’s new fraud filters detect emulator installs, SDK spoofing, and abnormal retention patterns to help marketers protect budgets and attribution clarity.
Average Revenue Per Paying User
What is Average Revenue Per Paying User (ARPPU)? When it comes to generating revenue from mobile apps, tracking how much revenue your paying users contribute to your business is critical to ensuring the growth and survival of your application in the marketplace. To achieve this understanding, many app developers, marketers and other performance teams use […]
New on Apptrove: Enhanced Audience Segmentation Is Here
Apptrove’s enhanced Audience Segmentation delivers smarter rules and direct ad network sync to help marketers target, personalise, and optimise faster.
New on Apptrove: Configure Social App Landing Pages Easily
Apptrove’s Unilink now supports Social App Configuration, giving marketers smarter routing, and more accurate attribution across major social platforms.
Geofencing
Geofencing refers to a marketing and location-based analytics approach that is based on a virtual boundary surrounding a geographic location. Tap to Know More!