Average Revenue Per Paying User
What is Average Revenue Per Paying User (ARPPU)? When it comes to generating revenue from mobile apps, tracking how much revenue your paying users contribute to your business is critical to ensuring the growth and survival of your application in the marketplace. To achieve this understanding, many app developers, marketers and other performance teams use […]
New on Apptrove: Enhanced Audience Segmentation Is Here
Apptrove’s enhanced Audience Segmentation delivers smarter rules and direct ad network sync to help marketers target, personalise, and optimise faster.
New on Apptrove: Configure Social App Landing Pages Easily
Apptrove’s Unilink now supports Social App Configuration, giving marketers smarter routing, and more accurate attribution across major social platforms.
New on Apptrove: Truecaller Integration for High-Intent App Journeys
Activate After-Call and Search Pop-Up moments on Truecaller with deep-linked, measurable app journeys through Apptrove.
New on Apptrove: Cohort Reporting for Retention and Revenue Insights
Apptrove’s Cohort Reporting tracks installs, events, ARPU, and uninstalls with multi-metric views, heatmaps, and granular timelines for actionable insights.
New on Apptrove: Silent Push Notifications for Accurate App Tracking
Silent push runs in the background to confirm app status without disrupting users. With Apptrove, uninstall tracking becomes more precise and actionable.
New on Apptrove: Connected TV Advertising Now Live
Advertisers can now reach users on smart TVs via Apptrove, using CTV campaigns tracked with S2S and probabilistic attribution.
Incremental Marketing: The Growth Strategy Every Marketer Needs to Master
Incremental marketing helps app owners cut wasted spend and scale ROI. Learn to measure lift, optimize UA, and build sustainable mobile growth. Go beyond attribution.
New on Apptrove: Better Partner Visibility and Safer Access
Apptrove launches Unilink visibility for partners and Single Sign-On (SSO), making campaign collaboration easier and platform access more secure than ever.
New on Apptrove: Stronger Security with 2-FA and Audit Logs
Apptrove’s latest update adds Two-Factor Authentication and Data Audit Logs to protect sensitive data, ensure transparency, and keep your marketing secure.