New on Apptrove: Custom Formula Builder to Redefine Metrics Your Way
Build and customize unlimited formulas with Apptrove’s new Custom Formula Builder. Name KPIs your way, measure what matters, and enjoy complete flexibility.
Incremental Analysis: Know Which Channels Bring Net-New Users, Not Just Activity
Modern marketing is inundated with dashboards, metrics, and attribution models; however, very few of them tell the whole story. Channels take credit, platforms amplify their numbers, and surface reporting often looks better than reality. Growth leaders understand that metrics can’t prove impact. What really matters is differentiating the real impact of your marketing activity from […]
New on Apptrove: Partner Segmentation in Audience, and ARPU & ARPPU Metrics
Partner segmentation, ARPU & ARPPU in your dashboard, so you can target better with partner-based audiences and track revenue metrics without extra steps.
New on Apptrove: Webhook & SRN Support for Agencies
Apptrove now supports webhook tracking and SRN integrations for agencies. Set up Apple, Google, and Facebook ads with ease.
New on Apptrove: Tighter Fraud Filters, Cleaner Campaign Data
Apptrove’s latest update improves fraud control with flexible filtering and transparent postback sharing. See what’s new.
How to Make an Idle Game That Outlasts the App Store Trend Cycle
Learn how to make an idle game that keeps players hooked—and profits growing—long after trends fade. Tap into what makes idle games truly evergreen.
New on Apptrove: Smarter Web-to-App Journeys with Smart Scripts and Banners
Build smoother web-to-app flows with Smart Script. Preserve user intent, track actions, and get full-funnel visibility.
The Rise of Incrementality Testing in Mobile Marketing: A Practical Guide for Q1 FY25
In a world without user-level data, incrementality testing gives you clarity. Learn how to set it up and interpret results the right way.
Mobile Game Marketing: If Everyone’s Playing, Why Isn’t Everyone Winning?
Master mobile game marketing with funnel fixes, deep linking, and audience data that helps your team scale installs and retain engaged, paying users longer.
Apptrove x vivo: A New Way to See Your Campaigns More Clearly
In mobile marketing, visibility is power. And yet, the more we expand into new markets, particularly emerging ones, the more difficult it becomes to figure out what’s really working. Campaigns across original equipment manufacturers (OEMs) often go untracked, underreported, and undervalued. At Apptrove, we’re changing that. We are excited to announce our latest integration with […]