New on Apptrove: Silent Push Notifications for Accurate App Tracking
Silent push runs in the background to confirm app status without disrupting users. With Apptrove, uninstall tracking becomes more precise and actionable.
New on Apptrove: Connected TV Advertising Now Live
Advertisers can now reach users on smart TVs via Apptrove, using CTV campaigns tracked with S2S and probabilistic attribution.
Incremental Marketing: The Growth Strategy Every Marketer Needs to Master
Incremental marketing helps app owners cut wasted spend and scale ROI. Learn to measure lift, optimize UA, and build sustainable mobile growth. Go beyond attribution.
New on Apptrove: Better Partner Visibility and Safer Access
Apptrove launches Unilink visibility for partners and Single Sign-On (SSO), making campaign collaboration easier and platform access more secure than ever.
New on Apptrove: Stronger Security with Data Audit Logs and Two-Factor Authentication
Apptrove’s latest update adds Two-Factor Authentication and Data Audit Logs to protect sensitive data, ensure transparency, and keep your marketing secure.
New on Apptrove: Custom Formula Builder to Redefine Metrics Your Way
Build and customize unlimited formulas with Apptrove’s new Custom Formula Builder. Name KPIs your way, measure what matters, and enjoy complete flexibility.
Incremental Analysis: Know Which Channels Bring Net-New Users, Not Just Activity
Modern marketing is inundated with dashboards, metrics, and attribution models; however, very few of them tell the whole story. Channels take credit, platforms amplify their numbers, and surface reporting often looks better than reality. Growth leaders understand that metrics can’t prove impact. What really matters is differentiating the real impact of your marketing activity from […]
New on Apptrove: Partner Segmentation in Audience, and ARPU & ARPPU Metrics
Partner segmentation, ARPU & ARPPU in your dashboard, so you can target better with partner-based audiences and track revenue metrics without extra steps.
New on Apptrove: Webhook & SRN Support for Agencies
Apptrove now supports webhook tracking and SRN integrations for agencies. Set up Apple, Google, and Facebook ads with ease.
New on Apptrove: Tighter Fraud Filters, Cleaner Campaign Data
Apptrove’s latest update improves fraud control with flexible filtering and transparent postback sharing. See what’s new.