The Rise of Incrementality Testing in Mobile Marketing: A Practical Guide for Q1 FY25
The rules of measurement have changed. And no, attribution alone won’t save you. But incrementality testing might. In this guide, you’ll learn how to shift your mindset and your metrics toward what really matters: impact.
Mobile Game Marketing: If Everyone’s Playing, Why Isn’t Everyone Winning?
Mobile game marketing isn’t just about showing up on the app store, it’s about staying top of mind in a space where attention spans are shrinking and CPI is rising. With 1.9+ billion players across the globe and competition fiercer than ever, marketing a mobile game now demands a careful mix of data, creativity, and timing.
Apptrove x vivo: A New Way to See Your Campaigns More Clearly
In mobile marketing, visibility is power. And yet, the more we expand into new markets, particularly emerging ones, the more difficult it becomes to figure out what’s really working. Campaigns across original equipment manufacturers (OEMs) often go untracked, underreported, and undervalued. At Apptrove, we’re changing that. We are excited to announce our latest integration with […]
7 Powerful Moves for Diversification Marketing to Scale Your App Beyond One Channel
One channel might launch your app. But it won’t sustain it. See how diversification marketing helps you scale what works, and drop what doesn’t.
How to Develop an App That Succeeds: 8 Brutal Truths That Make or Break Your Build
If you have ever searched “how to develop an app,” you already have had almost every result tell you to write some code, find a dev team, test, launch, and wait for the magic to happen. What they won’t tell you is that app development has little to do with code and everything to do […]
App Marketing: What the Top 5% of Apps Do Differently
Great app marketing isn’t about having the biggest budget. It’s about smart moves, sharp strategy, and serious staying power. Here’s how to move your app up the ladder.
CTV Advertising Dominance: Everything You Should Know About The Fastest-Growing Screen
In recent years, Connected TV or CTV advertising has emerged from a niche experimental channel into one of the most powerful growth channels for app marketers, and it’s growing stronger. CTV advertising is changing the way we think about television. It literally connects the ability of traditional television to tell powerful stories and reach mass […]
8 Powerful CTV Advertising Examples You Must Know Before Your Next Campaign
Explore 8 groundbreaking CTV advertising examples that showcase how top brands are transforming campaigns and driving results. Learn from the best to optimize your strategy.
Wondering How to Promote Your App? iOS App Store Advertising Is Your Best Bet
Getting your app noticed is all about smart strategy. iOS App Store Advertising puts your app in front of high-intent users, right when they’re searching. This guide shows you how to turn visibility into real growth with Apple Search Ads and Apptrove.
Attribution Marketing: What If You’re Tracking Success the Wrong Way?
Attribution marketing is the difference between campaigns that convert and ones that waste budget. Learn how to connect the dots between your marketing efforts and real business growth, and make smarter decisions backed by data.