How Financial Services Digital Marketing Can Transform Your Brand
Financial services digital marketing is reshaping how banks, fintechs, and lenders connect with today’s mobile-first consumers. With app downloads in the sector soaring and customer expectations higher than ever, traditional marketing tactics just don’t cut it anymore. This blog dives into how financial brands can drive real growth through smart digital strategies, from personalized app experiences to fraud-free user acquisition, and why platforms like Apptrove are becoming essential in the race to stay relevant.
Reattribution Window
A reattribution window refers to a set period of time set during which a user re-installs an app.
What Is User Acquisition?
User acquisition is the process of driving new users or customers to be acquired for a mobile app business through marketing activity.
In-App Events
In-app events are user actions that occur after an app is installed, such as app opens, purchases, or level completions. Tracking these events helps businesses understand user behavior, optimize experiences, and drive engagement.
Apptrove Mobile Measurement Partner Gets a New Look
Data-driven decision-making isnota luxury in today’s competitive mobile space, it’s foundational. Just as we’re about to step into the happening season of holidays, our Mobile Measurement Partner just got a makeover. This new version brings a suite of intelligent, intuitive, and performance-focused features designed to help teams streamline campaign management, maximize ROI, and improve user […]
Mobile Malware
Mobile malware refers to a type of harmful software designed to gain access to mobile devices via ads or apps aimed at stealing sensitive data, misusing device functions, holding a device ransom, and even generating fake traffic.
Mobile Fraud Detection
Mobile fraud detection involves a variety of techniques and technologies used in identifying actions (impressions, clicks, installs, etc.) that aren’t actually real.
Emulated Devices
A device emulator is a programme or hardware that allows a computer system to emulate the behaviour of another device. An emulator allows one computer system (referred to as “the host”) to mimic the functionality of another (referred to as “the guest”).
Click-to-Install Time (CTIT)
Click to Install time (CTIT) is the time between clicking on the online advertising and opening the versatile application interestingly after effectively downloading the application structure application store. It is numerically derived from subtracting the initial time application open time from the click time. It is generally measured in seconds.
Active User
Active users refer to the number of unique users who engage with an app or a website during a predefined period of time and is a metric designed to measure growth, churn, and product stickiness.