Incremental Analysis: Know Which Channels Bring Net-New Users, Not Just Activity
Modern marketing is inundated with dashboards, metrics, and attribution models; however, very few of them tell the whole story. Channels take credit, platforms amplify their numbers, and surface reporting often looks better than reality. Growth leaders understand that metrics can’t prove impact. What really matters is differentiating the real impact of your marketing activity from […]
New on Apptrove: Partner Segmentation in Audience, and ARPU & ARPPU Metrics
With Apptrove’s latest updates, you can now segment audiences by partner without extra filtering and track ARPU & ARPPU right from your dashboard. Gain faster targeting, cleaner reporting, and instant revenue insights to make sharper marketing decisions and grow smarter.
New on Apptrove: Webhook & SRN Support for Agencies
Performance marketing is evolving fast, and agencies need sharper tools to keep up. With rising demands for precision, control, and automation, real-time fraud filtering and direct SRN data syncing are no longer optional, they are essential for accurate reporting and scalable, profitable growth.
New on Apptrove: Tighter Fraud Filters, Cleaner Campaign Data
From city-based filtering to instant partner alerts, Apptrove’s upgraded validation rules and rejected postbacks help marketers catch bad traffic faster, protect attribution accuracy, and maintain full control over data quality, ensuring every campaign decision is driven by clean, reliable, and trustworthy performance insights.
How to Make an Idle Game That Outlasts the App Store Trend Cycle
Your game idea might be idle, but your success shouldn’t be. Learn how to make an idle game that performs across install waves, updates, and monetization cycles.
New on Apptrove: Smarter Web-to-App Journeys with Smart Scripts and Banners
Smart Script is Apptrove’s solution to broken web-to-app attribution, preserving user context and preventing data leaks. It helps marketers build smarter, high-converting funnels with accurate tracking across every touchpoint, ensuring no install, click, or conversion is ever misattributed.
The Rise of Incrementality Testing in Mobile Marketing: A Practical Guide for Q1 FY25
The rules of measurement have changed. And no, attribution alone won’t save you. But incrementality testing might. In this guide, you’ll learn how to shift your mindset and your metrics toward what really matters: impact.
Mobile Game Marketing: If Everyone’s Playing, Why Isn’t Everyone Winning?
Mobile game marketing isn’t just about showing up on the app store, it’s about staying top of mind in a space where attention spans are shrinking and CPI is rising. With 1.9+ billion players across the globe and competition fiercer than ever, marketing a mobile game now demands a careful mix of data, creativity, and timing.
Apptrove x vivo: A New Way to See Your Campaigns More Clearly
In mobile marketing, visibility is power. And yet, the more we expand into new markets, particularly emerging ones, the more difficult it becomes to figure out what’s really working. Campaigns across original equipment manufacturers (OEMs) often go untracked, underreported, and undervalued. At Apptrove, we’re changing that. We are excited to announce our latest integration with […]
7 Powerful Moves for Diversification Marketing to Scale Your App Beyond One Channel
One channel might launch your app. But it won’t sustain it. See how diversification marketing helps you scale what works, and drop what doesn’t.