The Untapped Power of Gamification in Apps: Data Speaks
Mobile apps are in a constant battle for attention. Users download apps, interact for a while, and then vanish. Why? Because the competition is fierce, and the average user’s attention span is shorter than ever. But what if your app could make users stay- not because they have to, but because they want to? This […]
Mobile Attribution
Mobile attribution tracks how users discover, engage with, and interact with an app, helping businesses measure and optimize the effectiveness of marketing.
Fun and Fresh Financial Services Marketing That Works!
Discover data-driven financial services marketing strategies, balancing compliance with growth through app optimization, social media, and performance tactics.
Mobile Marketing Strategy 2025: Trends That Will Transform
All in all, with new challenges springing up as we prepare for 2025, the mobile marketing horizon awaits a massive shift. With mobile devices projected to account for 72% of all digital ad spending by 2025, having a solid mobile marketing strategy is no longer optional; it’s essential. But let’s be honest, app owners and […]
SDK Spoofing
SDK spoofing (otherwise known as SDK hacking) is a type of bot-based fraud, often executed by malware hidden on an app.
Ad Podding
Ad podding refers to a technique in digital advertising where multiple ads are delivered to a user within a single ad break, creating a “pod” of ads.
Ad inventory
Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to the advertisers. In the mobile marketing industry, it can refer to the available ad space on mobile websites, mobile apps, or mobile games.
Predicted Lifetime Value (pLTV)
The predicted or potential value of a customer, which combines past earnings with current measurements, allowing marketers to build and optimize campaigns around their audience’s foreseeable behaviour trends.
Every Piece of the Puzzle Combined: Your Handbook for Cohort Analysis
Your Handbook for Cohort Analysis Introduction Marketing in today’s era has become more challenging than ever. You can find your target customers scattered across the globe, scrolling through multiple digital channels at different times that work for them. And if your advertising campaigns are to stay effective, they need to align with the often dynamic—yet […]
Complete Guide To Create App User Acquisition Strategies
What is App User Acquisition? App user acquisition is the process of attracting new users to a platform, app, or other services. At its core, it’s about visibility and discoverability, ensuring that the right audiences find your app and are motivated to download it. At Apptrove, we help streamline this journey with data-driven strategies and […]