SDK Spoofing
SDK spoofing (otherwise known as SDK hacking) is a type of bot-based fraud, often executed by malware hidden on an app.
Ad Podding
Ad podding refers to a technique in digital advertising where multiple ads are delivered to a user within a single ad break, creating a “pod” of ads.
Ad inventory
Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to the advertisers. In the mobile marketing industry, it can refer to the available ad space on mobile websites, mobile apps, or mobile games.
Predicted Lifetime Value (pLTV)
The predicted or potential value of a customer, which combines past earnings with current measurements, allowing marketers to build and optimize campaigns around their audience’s foreseeable behaviour trends.
Every Piece of the Puzzle Combined: Your Handbook for Cohort Analysis
Your Handbook for Cohort Analysis Introduction Marketing in today’s era has become more challenging than ever. You can find your target customers scattered across the globe, scrolling through multiple digital channels at different times that work for them. And if your advertising campaigns are to stay effective, they need to align with the often dynamic—yet […]
Complete Guide To Create App User Acquisition Strategies
What is App User Acquisition? App user acquisition is the process of attracting new users to a platform, app, or other services. At its core, it’s about visibility and discoverability, ensuring that the right audiences find your app and are motivated to download it. At Apptrove, we help streamline this journey with data-driven strategies and […]
Ready to Crack the Code? SKAN Is Changing the Game, Are You In?
Welcome to the SKAN Era The privacy-first revolution is real, it’s completely changing how the digital world operates. As governments and users demand more control over personal data, Apple has stepped up, reshaping how marketers track and measure user activity on iPhones and iPads. Meet SKAN, Apple’s SKAdNetwork, the privacy-focused attribution system that’s now the […]
Boost Your Business to Success with Mobile Marketing
Check your screen time lately. Yeah, we thought so. Our phones have basically become extensions of ourselves. For brands, this isn’t just interesting—it’s everything. Every time you doom-scroll before bed or check your notifications during a meeting (we see you), you’re creating another moment for brands to slide into your digital life. And they’re not […]
ASO and Paid User Acquisition
Simply having a great product is insufficient when it comes to mobile apps. To ensure long-term growth and increase your app’s success, you need a successful marketing strategy plan to go along with it. Here, we’ll discuss the significance of combining ASO and paid user acquisition to support the growth of mobile apps. What Is […]
Everything You Need to know About Deep Linking
In this guide Running a successful T-Mobile campaign is no child’s play, and a marketer not using deep linking is guaranteeing their downfall. What exactly does a deep link do? They provide the users with a pathway that takes them from a campaign to the app. For example, you want users to purchase a product […]