Complete Guide To Create App User Acquisition Strategies
What is App User Acquisition? App user acquisition is the process of attracting new users to a platform, app, or other services. At its core, it’s about visibility and discoverability, ensuring that the right audiences find your app and are motivated to download it. At Apptrove, we help streamline this journey with data-driven strategies and […]
Ready to Crack the Code? SKAN Is Changing the Game, Are You In?
Welcome to the SKAN Era The privacy-first revolution is real, it’s completely changing how the digital world operates. As governments and users demand more control over personal data, Apple has stepped up, reshaping how marketers track and measure user activity on iPhones and iPads. Meet SKAN, Apple’s SKAdNetwork, the privacy-focused attribution system that’s now the […]
Boost Your Business to Success with Mobile Marketing
Check your screen time lately. Yeah, we thought so. Our phones have basically become extensions of ourselves. For brands, this isn’t just interesting—it’s everything. Every time you doom-scroll before bed or check your notifications during a meeting (we see you), you’re creating another moment for brands to slide into your digital life. And they’re not […]
ASO and Paid User Acquisition
Simply having a great product is insufficient when it comes to mobile apps. To ensure long-term growth and increase your app’s success, you need a successful marketing strategy plan to go along with it. Here, we’ll discuss the significance of combining ASO and paid user acquisition to support the growth of mobile apps. What Is […]
Everything You Need to know About Deep Linking
In this guide Running a successful T-Mobile campaign is no child’s play, and a marketer not using deep linking is guaranteeing their downfall. What exactly does a deep link do? They provide the users with a pathway that takes them from a campaign to the app. For example, you want users to purchase a product […]
Ad Fraud in Mobile Marketing: How can Brands Detect and Prevent Ad Fraud
How can Brands Detect And Prevent Ad Fraud? Billions of dollars are wasted yearly in marketing budgets due to Ad Fraud in Mobile Marketing. It has become a primary concern for major mobile marketers as they fear losing business and even have to give up on their businesses as they accept the fact that fraud […]
Mobile Attribution and Marketing Analytics Guide for Gaming
Upgrade your app marketing strategy to Apptrove that provides you with the instruments to attract, keep, and interact with high-value players. Get educated on ways to maximize your ROI and make the most of your marketing budget with smarter marketing analytics and precise attribution. According to Statista, the mobile games market is projected to reach […]
K – Factor
The K Factor is a mobile marketing metric that evaluates your app’s virality by considering how many new users the typical existing user introduces to it.
Deferred Deep Linking
Deferred deep linking specifically caters to users who have not downloaded the app, yet. When you click a deferred deep link, it first checks if the app has already been installed on your phone. If not, it sends you directly to the app store to download it. Once you complete downloading the app and open it, this is when the link directs you straight to the content you were actually looking for.
Deep Links
Deep linking is a technique that sends users directly to specific content or pages within an app, bypassing the homepage for a more seamless and efficient experience.