Trove Insights

Over the past decade, the user acquisition cost has risen by 222% with brands losing on average $29 for every new customer acquired. Most of the cost of new user acquisition is borne by the first sale, thereby putting pressure on driving repeat sales for profitability.  That’s why app marketers

Reports state that 70.3% of the global population uses mobile phones. Another report states that mobile devices make up almost 50% of global web traffic.  These statistics reflect that mobile phones are no longer just devices.  They’ve become a crucial part of our lives.  No wonder, companies are investing in

To evaluate how well a business performs with respect to KPI’s (key performance indicators), you should monitor the key metrics i.e. Customer Experience (CX), Customer Acquisition Cost (CAC), Lifetime Value (LTV) and Churn rate, among others, is one method of evaluating cross-channel marketing campaigns along with its impact on business

Mobile apps have become a mainstream, trusted medium for delivering content and services. Grand View Research states that the global app market will cross $567 billion by 2030.  Despite this growth, 25% of users engage with an app only once before abandoning it. This can lead to significant revenue loss,

Explore mid roll ads, what are they, and how they function to help you boost your app marketing efforts. Read on to uncover an untapped of mobile advertising!

Learn how to map and optimize the app user journey to boost engagement, retention, and revenue. Discover smart steps to enhance user experience effectively.

Marketers are forever looking to leverage the lucrative opportunities in the ever-expanding mobile industry. The mobile ad spending is expected to surpass $235.7 billion by 2026 growing at a CAGR of 12% (between 2022 and 2026).  However, the unprecedented growth and intense competition make it tough for marketers to navigate

With 82% of mobile ad impressions coming from them, in-app advertising is one of the fastest and most effective mobile advertising tactics for mobile applications and performance marketers. It serves as a powerful tool for app user acquisition and improved user engagement across sessions. And why not? In-app advertising lets