Trove Insights

Picture this: You want to buy a dishwasher – Where do you turn? An average Joe would start their buying journey with Amazon – the global e-commerce giant. Who could blame you? Throughout these years, Amazon has built a reputation for itself for being the go-to destination for every shopper.

As streaming services have continued to increase in popularity in the entertainment space, OTT platforms specifically have become part of consumers’ daily routines by providing a variety of on-demand content. This change in consumer viewing habits has significantly changed the face of entertainment and caused a shift in advertising momentum.

Mobile Measurement Partner (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly.  MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and conversion analysis, dynamic content creation, client division, and utilization based

In a mobile-first world where app stores are overflowing with products and developers are constantly competing to establish a foothold, it is critical to rise to the top. One of the most overlooked and incredibly powerful tools for app developers is custom product pages. Custom product pages are the storefronts

Dynamic ads, known for their ability to adjust and personalize content based on each user and their preferences, have transformed how companies connect with consumers. In fact, personalized ads can deliver 3 times the return on investment (ROI) opposed to non-personalized ads. One such organization that is powering this change

Do you remember the days of having to wait for your computer to boot up to play Solitaire? Those days are long gone. In India, the mobile gaming industry is going through an upheaval, as hyper-casual gaming has been welcomed by consumers. These quick, bite-sized games perfectly fit into your

Technical and marketing teams are much of the time confounded by the idea of Apple Universal Links and Android App Links and how they connect with deep linking. So what are Universal Links and App Links? Basically, Universal Links and App Links are comparative systems (one for iOS, one for

It’s no secret that mobile devices have taken over dominance in the domain of web searches. The majority of people use mobile devices such as smartphones or tablets to get things done online. To be exact, Statista reports that in 2018. 52.2% of all website traffic worldwide was generated through mobile phones. People