Trove Insights

Dynamic ads, characterized by their ability to adapt and personalize content based on user behavior and preferences, have redefined how businesses engage with their target audience. In this comprehensive guide, we delve into the intricacies of dynamic ads, exploring their definition, types, and the myriad benefits they offer across various

Remember the days of patiently waiting for your computer to boot up just to play a simple game of Solitaire? Those times are long gone. In India, the mobile gaming landscape is experiencing a hyper casual revolution, and it’s all about quick bursts of entertainment that fit perfectly into your

Technical and marketing teams are much of the time confounded by the idea of Apple Universal Links and Android App Links and how they connect with deep linking. So what are Universal Links and App Links? Basically, Universal Links and App Links are comparative systems (one for iOS, one for

It’s no secret that mobile devices have taken over dominance in the domain of web searches. The majority of people use mobile devices such as smartphones or tablets to get things done online. To be exact, Statista reports that in 2018. 52.2% of all website traffic worldwide was generated through mobile phones. People

As a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, for example clicking an ad or making a purchase. However,

Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile advertising ecosystem. As these technologies evolve, cybercriminals will be able

With billions of smartphone users worldwide, reaching your target audience on their mobile devices is not just advantageous but essential for staying ahead in the competitive market. However, amidst the plethora of advertising platforms available, one often overlooked gem stands out – Reddit Ads. Reddit, often dubbed as the “front

Curious about how mobile shopping is reshaping the way we live and do business? In this guide on the 8 Advantages and Disadvantages of M-Commerce, we break down the real benefits and challenges that come with buying and selling through mobile devices. From the unmatched convenience it offers to the hurdles businesses need to navigate, explore how M-Commerce is creating new possibilities, and why it’s more important than ever to understand both sides of the story.