Trove Insights

Gone are the days when only one in a thousand or hundred people had a mobile phone. Recent reports reveal that 70.3% of the world’s population now uses mobile phones.  That’s not all. The number of “unique” mobile users crossed 5.75 billion in October 2024 and will reach 6.2 billion

What do successful applications like The New York Times, Alibaba, and Duolingo have in common? They all leveraged Firebase to develop their app, enable app indexing, and boost user engagement. Firebase, Google’s cloud-based mobile and web app development platform, has helped mobile app developers build, deploy, and scale apps using

Unlike traditional forms of advertising, CTV, full-form Connected TV, can target individual viewers based on first-party data like their browsing activity, interests, lifestyle choices, and more. Thus, CTV advertising is revolutionizing marketing with precise targeting, allowing marketers to reach specific audiences through programmatic advertising.  According to EMARKETER, US connected TV

Over the past decade, the user acquisition cost has risen by 222% with brands losing on average $29 for every new customer acquired. Most of the cost of new user acquisition is borne by the first sale, thereby putting pressure on driving repeat sales for profitability.  That’s why app marketers

Reports state that 70.3% of the global population uses mobile phones. Another report states that mobile devices make up almost 50% of global web traffic.  These statistics reflect that mobile phones are no longer just devices.  They’ve become a crucial part of our lives.  No wonder, companies are investing in

To evaluate how well a business performs with respect to KPI’s (key performance indicators), you should monitor the key metrics i.e. Customer Experience (CX), Customer Acquisition Cost (CAC), Lifetime Value (LTV) and Churn rate, among others, is one method of evaluating cross-channel marketing campaigns along with its impact on business

Explore mid roll ads, what are they, and how they function to help you boost your app marketing efforts. Read on to uncover an untapped of mobile advertising!

Learn how to map and optimize the app user journey to boost engagement, retention, and revenue. Discover smart steps to enhance user experience effectively.