Trove Insights

Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile Marketing Platforms, let me first assure you that this dissimilarity is completely normal. However, marketers need accurate data to inform their decisions, so it falls

For businesses today, a competitive business environment means that customer retention is critical for sustainable growth in business. It turns out that, on average, customer retention across all industries is approximately 75.5%. This is significant when you consider that a 5% increase in customer retention leads to an increase in

Online advertising has been growing and enhancing every day. The acronym CTR stands for click through rate which is one of the most important metrics of online marketing. Click Through Rate is the measure of the number of clicks an ad receives to the number of times the ad is

With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why companies end up wasting most of their advertising budget! Only

Is AMP worth it for mobile marketing? Discover its impact on speed, SEO, and engagement to see if it still fits your strategy. Read the blog to learn more!

App Store Optimization strategies are essential in today’s crowded marketplace, where over 2.6 million Android apps sit in Google Play and more than 2 million iOS apps compete in Apple’s App Store. With updates like app store optimization iOS 15, developers must adapt their strategies to align with new discovery

Brands and marketers are adapting to the newest marketing strategies for upscaling their businesses. From creating the most amazing user experience for customers to providing them with the utmost services to the clients, the business landscape has been enhanced a lot. But considering the competitive business world, acquiring new customers

Wanna take your users to your alluring comic designs? But not finding a way to drive them directly to your page, now your problem is solved. Use Deep links, now you might be thinking, what are deep links and what is mobile app deep linking? So let’s keep it simple