Trove Insights

Businesses find M-Commerce essential to connect with customers wherever they are. The need to use mobile commerce for apps grows stronger because smartphones now run every part of our daily routine. Apps competition in the market makes it hard for business owners to get user attention through mobile commerce so

Getting your app noticed is all about smart strategy. iOS App Store Advertising puts your app in front of high-intent users, right when they’re searching. This guide shows you how to turn visibility into real growth with Apple Search Ads and Apptrove.

Sick of seeing your iOS app accrue some serious digital dust while the competition ranks in downloads? You’re not the only one. With 1.8 million apps to wade through on the App Store, even the best app in the world would remain largely obscure without the use of some specialized

Attribution marketing is the difference between campaigns that convert and ones that waste budget. Learn how to connect the dots between your marketing efforts and real business growth, and make smarter decisions backed by data.

Campaign optimization can be a bit tricky if we compare it with darts. You invest money, create great content, and hope for the best. But what if you could make sure your ads work better every time? That’s where it comes in! Campaign optimization is a futile end-over-end effort to

Google is deprecating Firebase Dynamic Links (FDL) by August 2025, leaving app teams racing to find a reliable deep linking alternative. In this blog, we break down what the FDL shutdown means for user acquisition, engagement, and referral programs and how Apptrove’s Dynamic Link offer a superior solution. If your growth depends on FDL, now is the time to act.

Users don’t return to apps that feel generic or impersonal. They come back to experiences that feel like they were built just for them. That’s where mobile app personalization comes in. This blog will break down the real reasons why it works, from boosting engagement to reducing churn, and give you six practical ways to implement it right.

Game analytics tells you way more than just how many people are playing. It shows you what they’re loving, what’s turning them off, and where you’re leaving money on the table. In this blog, we’re breaking down the real KPIs that matter, how to actually use them, and why smart, data-driven decisions can make or break your game’s growth. If you’re serious about building a game players come back to (and spend in), this one’s for you.