Trove Insights

Google is deprecating Firebase Dynamic Links (FDL) by August 2025, leaving app teams racing to find a reliable deep linking alternative. In this blog, we break down what the FDL shutdown means for user acquisition, engagement, and referral programs and how Apptrove’s Dynamic Link offer a superior solution. If your growth depends on FDL, now is the time to act.

Users don’t return to apps that feel generic or impersonal. They come back to experiences that feel like they were built just for them. That’s where mobile app personalization comes in. This blog will break down the real reasons why it works, from boosting engagement to reducing churn, and give you six practical ways to implement it right.

Game analytics tells you way more than just how many people are playing. It shows you what they’re loving, what’s turning them off, and where you’re leaving money on the table. In this blog, we’re breaking down the real KPIs that matter, how to actually use them, and why smart, data-driven decisions can make or break your game’s growth. If you’re serious about building a game players come back to (and spend in), this one’s for you.

Development, design, and strategic work reaches its endpoint at the time of application rlaunch. Yet, despite all the effort invested, nearly 25% of people abandon apps after their first use. This user abandonment rate proves that you need strong planning and perfect execution to make your application launch successful. People

Want better engagement without the manual work? Discover smart mobile marketing automation strategies that drive real results.

Understanding app uninstall trends stands as an essential survival need due to current mobile market competition. The challenge for app marketers exceeds the initial process of capturing user attention. They need to maintain user engagement through the existing app base which now exceeds 2.3 million on Google Play and 2

App marketing demands meal user attention before they are aware of their need for a particular application. Marketers and app owners who fight against low visibility and rising acquisition expenses face increasing difficulty in finding effective advertising formats. What are pre-roll ads? These video advertisements function as an efficient solution

In the competitive world of gaming, success isn’t just about instinct anymore – it’s about data. Key Performance Indicators, KPI for Average Gamer have evolved from professional esports tools to essential metrics for everyday players. Whether you’re dominating battle royales or exploring vast RPG worlds, understanding your personal gaming analytics