What is App Tracking Transparency? A Detailed Guide with Best Practices
The concept of privacy has always been critical in this digital era. However, Apple brought it to center stage by enforcing ATT (App Tracking Transparency) which was a groundbreaking development in the mobile advertising landscape. For an in-depth understanding of ATT, we need to look through what it means and how it impacts the mobile […]
40 Must-Know Mobile Marketing Statistics for 2025
Mobile marketing is a must-have strategy for businesses wanting to connect with and engage today’s digital-first consumers. With smartphones dominating how people search, shop, and connect, businesses must focus on the mobile-first shift. Today, mobile-first indexing, rising app engagement, and increased mobile advertising market are reshaping how brands reach their audiences. In this post, we’ll […]
Difference Between eCommerce and mCommerce: 5 Things to Know
E-commerce and m-commerce are crucial platforms transforming how businesses interact with consumers and handle transactions. E-commerce involves buying and selling through desktop or laptop websites, while m-commerce focuses on mobile-based transactions via mobile phones and tablets. As mobile commerce continues to surge, it’s projected to cross $4.5 trillion by this year. This growth will account […]
What is Multi Touch Attribution? Improve Your App Tracking Like a Pro
Customer journeys today are anything but linear and predictable. It’s challenging to say which touchpoints are responsible for a conversion because of the involvement of multiple channels and touchpoints. Fortunately, tools like Apptrove help marketers gain clearer insights into these complex journeys by tracking user interactions across channels and devices. Multi touch attribution offers credit […]
OTT vs CTV in Advertising: Everything You Need to Know
The OTT video advertising market is bigger than ever, driven by the rapid growth of streaming services, with a market volume of over US$189.6 billion in 2024. This makes OTT and CTV advertising a lucrative avenue for advertisers and mobile app publishers alike in the broader digital advertising ecosystem. Even then, most marketers don’t realize […]
VTR Formula: What is View Through Rate and 5 Tips to Improve VTR
From six-second clips to longer videos, video marketing captures attention like never before. As digital viewership rises, marketers spend big on video ads—hitting $176.63 billion in 2023 alone. If you aim to cut it in digital marketing, video ads can prove a game-changer. But running ads alone isn’t enough, you must track the right performance […]
Mobile Marketing Strategy 2025: Trends That Will Transform
All in all, with new challenges springing up as we prepare for 2025, the mobile marketing horizon awaits a massive shift. With mobile devices projected to account for 72% of all digital ad spending by 2025, having a solid mobile marketing strategy is no longer optional; it’s essential. But let’s be honest, app owners and […]
How to Choose Fitting Mobile Ad Formats (7 Ads Format Listed)
The global in-app advertising spend will reach US$352.7 billion in 2024. As advertisers gear up to create advertising campaigns that help them attract and retain customers, publishers and app owners must ensure that these mobile advertising campaigns work just as much for their apps. Choosing the ideal ad format has much to do with its […]
OEM Marketing: Why It’s Important to App Advertisers and Developers?
Gone are the days when only one in a thousand or hundred people had a mobile phone. Recent reports reveal that 70.3% of the world’s population now uses mobile phones. That’s not all. The number of “unique” mobile users crossed 5.75 billion in October 2024 and will reach 6.2 billion by 2029, reaching a new […]
Firebase Deep Linking is Gone! How to Migrate Your Dynamic Links in 5 Minutes
What do successful applications like The New York Times, Alibaba, and Duolingo have in common? They all leveraged Firebase to develop their app, enable app indexing, and boost user engagement. Firebase, Google’s cloud-based mobile and web app development platform, has helped mobile app developers build, deploy, and scale apps using tools like Firebase SDK, Firebase […]