Ad Publisher

An ad publisher is a platform or person that displays ads to earn revenue. Discover how ad publishers operate and ways to optimize earnings with Apptrove now

Ad Exchange

An ad exchange is a platform that connects app owners with multiple ad networks, enabling real-time bidding and optimization for better ad revenue and eCPM.

Active User

Understand active users, their role in-app engagement, and how to track them effectively. Boost app growth and retention with actionable insights from Apptrove.