In-App Purchase (IAP)

In-app purchases boost revenue by unlocking premium features and subscriptions. Learn their types, benefits, and how to optimize them.

Media Mix Modeling (MMM)

Media Mix Modeling is a data-driven, privacy-safe approach that helps marketers understand channel impact, optimize budgets, and forecast ROI.

Retail Media Networks

Retail Media Networks use first-party data and in-app ads to boost mobile marketing performance and ROI.

IDFA (Identifier for Advertisers)

Explore how IDFA remains a key tool for mobile marketers adapting to privacy-first attribution in the post-ATT era.

AVOD (Advertising-Based Video on Demand)

In today’s mobile-first streaming era, your content consumption and monetization strategies are evolving rapidly. One model that’s quickly becoming hard to ignore for you is AVOD (Advertising-Based Video on Demand), which gives your users free access to video content while generating revenue through ads. If you are a mobile marketer, an app developer, a growth […]

Attribution Window

An attribution window is the time between an ad interaction and a conversion, helping marketers track what drives real results.

Conversion Rate

Conversion rate is the percentage of users who take a desired action out of the total number of users exposed to a campaign or app interaction.

Retention Rate: A Complete Glossary Guide

The Retention Rate is an easy-to-understand metric of how many customers remain loyal over time. It shows the percentage of users who remain active or keep purchasing after a certain period.

CPS (Cost Per Sale)

CPS or Cost Per Sale is a marketing term that is primarily used to measure the used amount to generate a sale through an ad campaign.

Push Notifications

Push notifications are brief, targeted messages sent directly to users’ devices, even when they’re not actively using the app or website.