Query Parameters
Query parameters help marketers track campaigns, traffic sources, and user journeys. Learn how they power mobile attribution and marketing analytics.
Ad Tag
An ad tag is a code, normally comprising JavaScript, HTML, or an iFrame that indicates to a webpage or mobile app how to ask for, retrieve, and show an ad.
VTR (View-through rate)
VTR (view-through rate) explained: definition, formula, examples, benchmarks, and industry use cases to measure video ad attention and performance.
TVOD (Transactional Video On Demand)
Explore terms in our TVOD glossary. Read the full article to deepen your understanding of this streaming model and how it drives premium video monetization.
Impression
What is an Impression? An impression is one of those words app marketers see so often that it almost fades into the background. It sits quietly at the top of dashboards, inflates numbers in weekly reports, and is often used as shorthand for “reach” or “visibility.” At Apptrove, we see this confusion play out regularly, […]
Return on Investment (ROI)
Learn what ROI is, how to calculate it, why it matters for marketing, apps, and business. Compare channels, measure returns, and optimize spend with Apptrove.
Customer Acquisition Cost (CAC)
What is Customer Acquisition Cost (CAC)? The CAC (Customer Acquisition Cost) is a key metric for assessing how well a business turns its marketing and sales expenses into real customers. To put it in a simpler way, the CAC is the aggregate expense that every business incurs to bring in one new customer. For growth-oriented […]
Hybrid app
A hybrid app has similarities to native binaries in that it is packaged as a native binary, but a majority of the logic for the hybrid app is executed in a webview.
Churn Rate
What is Churn Rate? The churn rate is a metric that keeps you up at night if you are in the subscription or recurring revenue business, especially if you are in the SaaS or mobile app business like Apptrove’s audience. If you want to survive and be successful financially over the long run, it is […]
CPM(Cost per Mile)
Learn about CPM (Cost Per Mille), its benefits, limitations, and how it helps advertisers measure cost, reach, and campaign effectiveness in digital marketing.