Customer Acquisition Cost (CAC)

The CAC (Customer Acquisition Cost) is a key metric for assessing how well a business turns its marketing and sales expenses into real customers. To put it in a simpler way, the CAC is the aggregate expense that every business incurs to bring in one new customer. For growth-oriented teams utilizing mobile measurement partners such […]

What is a hybrid app?

A hybrid app has similarities to native binaries in that it is packaged as a native binary, but a majority of the logic for the hybrid app is executed in a webview. 

Churn Rate

The churn rate is a metric that keeps you up at night if you are in the subscription or recurring revenue business, especially if you are in the SaaS or mobile app business like Apptrove’s audience. If you want to survive and be successful financially over the long run, it is vital that you understand, […]

What Is CPM?

Learn about CPM (Cost Per Mille), its benefits, limitations, and how it helps advertisers measure cost, reach, and campaign effectiveness in digital marketing.

Cost Per View

Learn what Cost Per View (CPV) is, how to calculate it, key use cases in digital marketing, and smart tips to improve ad performance and ROI.

View Through Attribution 

Learn how view through attribution unfolds impression-driven conversions, boosts ROAS accuracy, maps user journeys, and improves overall advertising strategy.

Average Revenue Per Paying User (ARPPU)

When it comes to generating revenue from mobile apps, tracking how much revenue your paying users contribute to your business is critical to ensuring the growth and survival of your application in the marketplace. To achieve this understanding, many app developers, marketers and other performance teams use a metric called Average Revenue Per Paying User […]

Ad Creative

“Ad Creative” encompasses every visible and interactive aspect of advertising. It includes not only graphic design, but it is also the overall brand representation for your ad. 

Click-Through Rate

Click-Through Rate or CTR is a performance metric that indicates how many users clicked on a link after seeing it. It is calculated by dividing the number of clicks by the number of impressions, then multiplying the result by 100 to get a percentage. A higher CTR often reflects relevance, clarity in messaging, and alignment […]

Identifier for Vendors (IDFV)

Learn what IDFV is, how it works in iOS tracking, key benefits & differences from other identifiers to improve analytics and attribution with clearer insights.