Cost per Click

Cost Per Click (CPC) shows how much you pay per ad click. Learn how it works and how to optimise it for better results.

Google Tag Manager (GTM)

Google Tag Manager explained in detail. Learn with Apptrove – what GTM is, how it works, its benefits, setup, and use cases for app marketers and app owners.

Native Advertising

Learn what Native Advertising is, how Native Ads work, types, examples, and best practices to improve engagement, trust, and conversions in digital marketing.

Web SDK

Learn how Web SDKs track user interactions, improve attribution accuracy, and help marketers optimize campaigns and performance across web journeys.

Query Parameters

Query parameters help marketers track campaigns, traffic sources, and user journeys. Learn how they power mobile attribution and marketing analytics.

Ad Tag

An ad tag is a code, normally comprising JavaScript, HTML, or an iFrame that indicates to a webpage or mobile app how to ask for, retrieve, and show an ad.

VTR (View-through rate)

VTR (view-through rate) explained: definition, formula, examples, benchmarks, and industry use cases to measure video ad attention and performance.

TVOD (Transactional Video On Demand)

Explore terms in our TVOD glossary. Read the full article to deepen your understanding of this streaming model and how it drives premium video monetization.

Impression

An impression is one of those words app marketers see so often that it almost fades into the background. It sits quietly at the top of dashboards, inflates numbers in weekly reports, and is often used as shorthand for “reach” or “visibility.” At Apptrove, we see this confusion play out regularly, where impressions are celebrated […]

Return on Investment (ROI)

Learn what ROI is, how to calculate it, why it matters for marketing, apps, and business. Compare channels, measure returns, and optimize spend with Apptrove.