Conversion Rate

Conversion rate is the percentage of users who take a desired action out of the total number of users exposed to a campaign or app interaction.

Retention Rate: A Complete Glossary Guide

The Retention Rate is an easy-to-understand metric of how many customers remain loyal over time. It shows the percentage of users who remain active or keep purchasing after a certain period.

CPS (Cost Per Sale)

CPS or Cost Per Sale is a marketing term that is primarily used to measure the used amount to generate a sale through an ad campaign.

Push Notifications

Push notifications are short, targeted messages pushed directly to the users’ devices from applications or websites, even when users aren’t engaging with them.

CTV (Connected TV)

CTV or Connected TV simply refers to such televisions that can be connected to the internet directly.

Interstitial Ads

Interstitial ads are full-screen advertisements that appear during natural transition points in mobile apps and websites. These high-impact formats capture complete user attention, delivering superior engagement rates and conversion potential compared to traditional ad units, making them a powerful tool for advertisers seeking maximum visibility.

Monthly Active Users

MAU or Monthly Active Users is a widely used term to describe the number of unique customers who engage with an app or website within 30 days.

Supply Side Platform

A Supply Side Platform (SSP) enables publishers to maximize ad revenue by automatically selling inventory to the highest bidders across multiple networks. This technology streamlines monetization through real-time bidding while giving publishers control over pricing, demand sources, and quality standards.

Mobile Ad

Mobile ads refer to digital ads displayed on mobile devices, such as smartphones and tablets. These ads are designed for use in mobile-friendly contexts and are customized to fit smaller screens.

GAID

The Google Advertising ID (GAID) is a user-resettable 128-bit identifier that serves as the foundation for Android attribution and audience targeting. Unlike hardware identifiers, GAID provides privacy controls while enabling measurement across apps, making it essential for mobile marketers navigating today’s privacy-conscious ecosystem.RetryClaude can make mistakes. Please double-check responses.