Probabilistic Modeling
In the current data-driven environment, uncertainty is inevitable. Whether forecasting consumer behavior, studying user journeys, or managing ad campaigns, you are continuously working with incomplete, noisy or uncertain data. Probabilistic Modeling provides a strong conceptual framework to work with uncertainty. Instead of just telling you “yes” or “no”, the probabilistic modeling approach gives you probabilities, […]
Cross Device
Cross Device links user behavior across devices to help marketers track, attribute, and personalize the user journey.
Universal Links
Universal Links go beyond deep linking; they’re key to better user experience, retention, and app growth in mobile marketing.
Brand Safety
Brand safety ensures ads appear in the right context, safeguarding reputation, ad spend, and consumer trust. Learn key strategies and technologies.
Instant Apps
Instant Apps are lightweight mobile apps users can launch without downloading. They offer seamless access and faster engagement across Android devices.
In-App Purchase (IAP)
In-app purchases boost revenue by unlocking premium features and subscriptions. Learn their types, benefits, and how to optimize them.
Media Mix Modeling (MMM)
Media Mix Modeling is a data-driven, privacy-safe approach that helps marketers understand channel impact, optimize budgets, and forecast ROI.
Retail Media Networks
Retail Media Networks use first-party data and in-app ads to boost mobile marketing performance and ROI.
IDFA (Identifier for Advertisers)
Explore how IDFA remains a key tool for mobile marketers adapting to privacy-first attribution in the post-ATT era.
AVOD (Advertising-Based Video on Demand)
In today’s mobile-first streaming era, your content consumption and monetization strategies are evolving rapidly. One model that’s quickly becoming hard to ignore for you is AVOD (Advertising-Based Video on Demand), which gives your users free access to video content while generating revenue through ads. If you are a mobile marketer, an app developer, a growth […]