Cost Per Action (CPA)

Cost per action (CPA) is a pricing model where marketers pay media sources or ad networks when a user performs a specific action after engaging with an ad. These actions can comprise signing up for a newsletter, downloading an app, buying something, or filling out a contact form. 

Demand Side Platform (DSP)

A demand-side platform (DSP) is a programmatic advertising tool that enables advertisers to buy and manage digital ad inventory, such as video, mobile, search, and display ads, in an automated way. They create a link between advertisers and a wide range of publishers (app or website owners) by automating the ad-buying process.

Mobile Attribution

Mobile attribution tracks how users discover, engage with, and interact with an app, helping businesses measure and optimize the effectiveness of marketing.

OTT Advertising

Advertisements are everywhere. You move your head and your eyes will probably stumble upon an ad placement. Just like Search Engines, Websites, and YouTube, OTT

Phone Farm

Phone farms (also called device farms and click farms) are maintained for the purposes of mobile ad fraud and are illegal in much of the world.

OTT (Over-the-top) Platforms

OTT is a content distribution channel that uses existing internet connections instead of other methods like cable boxes or radio waves.

Organic install

The term “organic installs” refers to app downloads that take place without any direct marketing efforts to attract users through paid or owned media campaigns.

Offerwall: A Complete Guide for Beginners

Offerwalls are in-app advertisements that give developers a way to reward user engagement and generate income from both paid and free users, giving businesses the chance to increase app revenue and enhance user engagement and retention.

Limit Ad Tracking (LAT)

Limit ad tracking (LAT) is a feature on iOS devices that allows users to opt out of personalized advertising.

eCPM

eCPM is a way of measuring how much money an app makes for every 1000 times an ad shows up on the app. The higher the eCPM, the more money the app is making.