Return On Ad Spend (ROAS)

Return on Ad Spend (ROAS) is a key marketing metric that shows how much revenue you earn for every dollar spent on advertising. It helps you measure the effectiveness and profitability of your ad campaigns. For example, a ROAS of 4.0 means you’re making $4 in revenue for every $1 spent. Understanding and optimizing ROAS is essential for scaling campaigns and maximizing growth.

Cost Per Action (CPA)

Cost per action (CPA) is a pricing model where marketers pay media sources or ad networks when a user performs a specific action after engaging with an ad. These actions can comprise signing up for a newsletter, downloading an app, buying something, or filling out a contact form. 

Demand Side Platform (DSP)

A demand-side platform (DSP) is a programmatic advertising tool that enables advertisers to buy and manage digital ad inventory, such as video, mobile, search, and display ads, in an automated way. They create a link between advertisers and a wide range of publishers (app or website owners) by automating the ad-buying process.

Mobile Attribution

Mobile attribution tracks how users discover, engage with, and interact with an app, helping businesses measure and optimize the effectiveness of marketing.

OTT Advertising

Advertisements are everywhere. You move your head and your eyes will probably stumble upon an ad placement. Just like Search Engines, Websites, and YouTube, OTT platforms have also emerged as a beneficial way for advertisers to reach their target audience. Such is a massive rise of OTT advertising accelerated by Covid-19, that the industry itself is […]

Phone Farm

Phone farms (also called device farms and click farms) are maintained for the purposes of mobile ad fraud and are illegal in much of the world.

OTT (Over-the-top) Platforms

OTT is a content distribution channel that uses existing internet connections instead of other methods like cable boxes or radio waves.

Organic install

The term “organic installs” refers to app downloads that take place without any direct marketing efforts to attract users through paid or owned media campaigns.

Offerwall: A Complete Guide for Beginners

Offerwalls are in-app ads that reward users for actions, helping developers boost revenue and user retention.

Limit Ad Tracking (LAT)

Limit ad tracking (LAT) is a feature on iOS devices that allows users to opt out of personalized advertising.