How to Use the Re-Targeting Feature in Apptrove to Win Back Lapsed Users?
Acquiring a new user can cost 5-7 times as much as getting a user who has previously installed your application to return. The majority of marketing budget is generally allocated toward acquisition campaigns, however, re-targeting helps to correct this imbalance. Apptrove allows users to perform re-targeting with the same measurement precision and communication as traditional […]
How to Set Up Progressive Web App Tracking in Apptrove?
Learn how to set up Progressive web app tracking in Apptrove. Track visits, attribution, events, conversions with accurate step-by-step guidance and clarity
How to Use the Cohort Report in Apptrove to Measure Campaign Performance Over Time?
Every marketer knows the frustration: a campaign looks great on install day, but two weeks later, those users have vanished. The install metric told you someone arrived. The Cohort Report tells you whether they stayed, and more importantly, why. Most MMP dashboards surface top-line numbers that hide what actually happened after the click. Apptrove’s Cohort […]
How to Use a Retention Report to Decode Long-Term User Value?
Use a retention report in apptrove dashboard for user loyalty, read cohort patterns, reduce churn, and guide product, marketing, and re-engagement decisions.
How to Track Installs from LinkedIn ads in Apptrove (Step-by-Step Guide)
Campaigns are easy to run. But determining what was effective can frustrate marketers who squint at their dashboards and make educated guesses based on overall traffic patterns. With this guide, you will see how you can connect LinkedIn ads to Apptrove to ensure that all clicks, impressions, and most importantly, installs appear accurately in your […]
How to Enable Two-Factor Authentication in Apptrove for Stronger Account Security?
With all campaign data, reports, and user insights stored together, keeping your dashboard protected is a top priority. Two-factor authentication provides an additional layer of verification beyond your password to ensure that only those who are authorised can access your account. If your login credentials are ever compromised, two-factor authentication will mitigate the risk of […]
How to Implement Engagement Practices for Accurate Attribution and Smarter Campaign Optimization?
Improve attribution with engagement practices. Learn map post-install behavior, optimize campaigns, reduce drop-offs, and measure true user value effectively.
How to Manage Partner Account Status and Activation Flow?
Manage partner account lifecycle easily—learn partner status stages, activation steps, and setup best practices to ensure smooth integration and tracking.
How to Style Adding Your Application to Apptrove Using SDK?
Add your application to Apptrove with proper setup, URL entry, and SDK integration to enable accurate tracking, metrics recording, and performance monitoring.
How to Monitor App Uninstalls on Android Devices Accurately?
Learn how to track Android app uninstall events using AppTrove, set identifiers, enable app_remove, and send data via Cloud Functions. Click to learn more!