How to Set Up Data Locker in Apptrove and Send Raw Data to Your Cloud Storage?

How to Set Up Data Locker in Apptrove and Send Raw Data to Your Cloud Storage?

Apptrove users typically log into their accounts each week and go through the same routine of navigating to Reports, adjusting the date range and applying filters, clicking Export, and then going through this same process again the following week. If your team is using BI tools, such as Looker, Tableau, or Metabase, this is a […]

How to Upload Audience Segments to Google Ads Using Apptrove

upload audience segments to Google Ads

Most Google Ads campaigns target everyone who might be interested. Audience-based campaigns target people who already showed up, users who viewed your ad but didn’t install, users who installed but never converted, or users in high-revenue regions you want to double down on. Apptrove’s Audience Segmentation feature lets you define these groups with precision inside […]

How to Set Up Multi-Store Android Attribution in Apptrove?

How to Set Up Multi-Store Android Attribution in Apptrove?

Your Android app is live on Google Play, Huawei AppGallery, and Amazon Appstore, three stores, three audiences, and three completely separate traffic streams. But if your mobile measurement platform treats them as one, you are making budget decisions based on blended numbers that can mislead you. Which store is actually driving installs? Which campaigns are […]

How to Enable Privacy Masking for PII in Apptrove (and Why It Matters)

How to Enable Privacy Masking for PII in Apptrove (and Why It Matters)

Privacy around data is now mandatory. As regulators and partners both demand that their data have a clean hygiene level, mobile marketers are being asked to find a way of protecting their users’ sensitive identifiers while still maintaining their attribution stack. Privacy Masking from Apptrove has been created to support marketers throughout this process. This […]

How to Use the Re-Targeting Feature in Apptrove to Win Back Lapsed Users?

How to Use the Re-Targeting Feature in Apptrove to Win Back Lapsed Users?

Acquiring a new user can cost 5-7 times as much as getting a user who has previously installed your application to return. The majority of marketing budget is generally allocated toward acquisition campaigns, however, re-targeting helps to correct this imbalance. Apptrove allows users to perform re-targeting with the same measurement precision and communication as traditional […]