Mobile Ad Fraud: The Silent Budget Killer

Annually, $84,000,000,000 is lost to mobile ad fraud globally. A small amount of that distortion in the Mobile Marketing space, where decisions regarding growth and variability in spend can occur down to the rupee, can have a quiet, yet drastic impact on performance. However, it is very possible that a portion of these installations is […]

Bridging the Gap: Why Web-to-App Tracking Is the Missing Link in Modern App Growth

The contemporary mobile user experience does not begin and end at one point.   Users learn about brands using the web, are directed to action by CTA, download apps, change platforms, and transform at various touchpoints. However, most growth teams have a hard time weaving all those interactions into one, straightforward image.   This white paper explains […]