Growth stalls when beautiful design and broken data collide. That’s what was happening for Vaaree, a rapidly growing home essentials brand with broken app marketing while they were struggling to scale due to fragmented reporting, inconsistent attribution, and no idea of what users were doing post-install. They didn’t need more dashboards. They needed clarity and a funnel for tracking, attribution, and actioning user data in real-time. This is where Apptrove was able to step in.
With Apptrove as Vaaree’s mobile measurement partner, we were able to give Vaaree full-funnel visibility of their installs, eliminate invalid installs, and spot which campaigns (especially influencer campaigns) were driving the highest lifetime value. Marketing, product, and analytics teams had the same source of truth for their data, and the results quickly followed.
- +30% increase in install-to-signup conversion
- -40% time spent wrangling reports
- +25% ROI on paid media
- Detected and blocked invalid installs
- Identified influencer campaigns as the top retention driver
