Smarter Features.
Better Performance.
Always Evolving.
Our Product News hub keeps you in the loop with the latest features, enhancements, fixes, and innovations across our platform. Whether it’s a small UX improvement or a major rollout, this is where we break it down clearly, so you can stay one step ahead and make the most of everything Apptrove offers.
New on Apptrove: Tighter Fraud Filters, Cleaner Campaign Data
From city-based filtering to instant partner alerts, Apptrove’s validation rule upgrades and rejected postbacks are built for performance marketers who don’t compromise.
New on Apptrove: Smarter Web-to-App Journeys with Smart Scripts and Banners
Smart Script is Apptrove’s answer to broken attribution in web-to-app campaigns. It keeps user context intact, fixes attribution leaks, and helps you build smarter funnels that convert. Here’s how it works, and why you need it.
New on Apptrove: VTA Disable and Organic Event Log Visibility
Small updates, big impact. With Apptrove’s latest release, you can now disable unwanted impression traffic using VTA Disable and view organic data directly in event logs. Together, these features give you cleaner attribution, faster visibility, and more control over your campaigns.