Smarter Features.
Better Performance.
Always Evolving.

Every team defines success differently. That’s why Apptrove’s Custom Formula Builder lets you craft performance metrics unique to your goals, giving you flexibility, speed, and sharper decision-making.

With Apptrove’s latest updates, you can now segment audiences by partner without extra filtering and track ARPU & ARPPU right from your dashboard. Gain faster targeting, cleaner reporting, and instant revenue insights to make sharper marketing decisions and grow smarter.

Performance marketing is changing and agencies need sharper tools. There is a greater demand for precision, control, and automation than ever before. Whether it be filtering out fraudulent leads immediately or syncing data directly from SRNs (self-reporting networks) such as

From city-based filtering to instant partner alerts, Apptrove’s validation rule upgrades and rejected postbacks are built for performance marketers who don’t compromise.

Smart Script is Apptrove’s answer to broken attribution in web-to-app campaigns. It keeps user context intact, fixes attribution leaks, and helps you build smarter funnels that convert. Here’s how it works, and why you need it.

Small updates, big impact. With Apptrove’s latest release, you can now disable unwanted impression traffic using VTA Disable and view organic data directly in event logs. Together, these features give you cleaner attribution, faster visibility, and more control over your campaigns.