Smarter Features.
Better Performance.
Always Evolving.
Our Product News hub keeps you in the loop with the latest features, enhancements, fixes, and innovations across our platform. Whether it’s a small UX improvement or a major rollout, this is where we break it down clearly, so you can stay one step ahead and make the most of everything Apptrove offers.
New on Apptrove: Tighter Fraud Filters, Cleaner Campaign Data
From city-based filtering to instant partner alerts, Apptrove’s upgraded validation rules and rejected postbacks help marketers catch bad traffic faster, protect attribution accuracy, and maintain full control over data quality, ensuring every campaign decision is driven by clean, reliable, and trustworthy performance insights.
New on Apptrove: Smarter Web-to-App Journeys with Smart Scripts and Banners
Smart Script is Apptrove’s solution to broken web-to-app attribution, preserving user context and preventing data leaks. It helps marketers build smarter, high-converting funnels with accurate tracking across every touchpoint, ensuring no install, click, or conversion is ever misattributed.
New on Apptrove: VTA Disable and Organic Event Log Visibility
Small updates, big impact. With Apptrove’s latest release, you can now disable unwanted impression traffic using VTA Disable and view organic data directly in event logs. Together, these features give you cleaner attribution, faster visibility, and more control over your campaigns.