Smarter Features.
Better Performance.
Always Evolving.

Apptrove now supports LinkedIn Ads integration using Unlink, enabling accurate install attribution, clearer performance insights, and better optimization for high-intent campaigns directly within a single unified dashboard.

With enhanced S2S geo support and flexible in-app event configuration, Apptrove enables smoother collaboration between advertisers and agencies, ensuring precise data sharing, better transparency, and full control over visibility while maintaining accuracy across campaigns and performance reporting.

Apptrove’s enhanced Fraud Shield adds deeper device integrity checks, behavioral anomaly detection, and SDK mismatch analysis. Built from real fraud clusters, these smarter filters surface suspicious traffic faster, protect ad budgets, and ensure cleaner attribution by separating genuine users from sophisticated, disguised fraud.

Apptrove’s enhanced Audience Segmentation helps marketers group and activate users with dynamic rules, real-time updates, and ad network sync, enabling sharper targeting, faster workflows, and smarter use of first-party data for stronger retargeting and campaign performance.

Social App Configuration is now live inside Unilink, giving marketers cleaner routing and smoother user journeys across social apps. This update helps teams reduce friction from in app browsers, improve attribution accuracy, and create consistent deep linking experiences across every social campaign.

Apptrove’s new Truecaller integration transforms post-call and search intent into seamless app journeys, enabling precise deep linking, reduced user friction, and end-to-end performance measurement so marketers can clearly understand impact and turn every high-intent touchpoint into measurable growth.

Apptrove’s Cohort Reporting reveals how users behave over time, combining retention, engagement, and revenue metrics across acquisition and retargeting. With flexible views, granular time windows, and heatmaps, marketers can spot churn early, compare campaigns, and scale what drives long-term value.

Apptrove’s new Silent Push Notifications enable accurate uninstall tracking without interrupting users. By validating app status in real time and minimizing data discrepancies, marketers get reliable campaign reports, clearer insights, and the confidence to make growth decisions grounded in clean, trustworthy data.