Smarter Features.
Better Performance.
Always Evolving.

Apptrove’s new Silent Push Notifications feature delivers precise uninstall tracking without disrupting users. By reducing data discrepancies and validating app status in real time, it ensures every campaign report reflects reality and every growth decision is backed by accurate data.

Apptrove now supports Connected TV (CTV) advertising, enabling marketers to run campaigns across Android, LG, and Samsung TVs. This update allows app marketers to extend reach, measure performance accurately, and unify mobile and CTV campaigns, all from the Apptrove dashboard.

From partner collaboration to authentication, Apptrove’s latest releases raise the bar. Unilink visibility cuts down on repetitive link sharing, while Single Sign-On (SSO) simplifies access without compromising compliance. The result is a platform that’s both easier to use and harder to compromise.

At Apptrove, we understand that security and transparency are at the core of managing marketing and campaign data. That’s why we’ve introduced Two-Factor Authentication and Data Audit Logs—two powerful updates designed to work together.

Every team defines success differently. That’s why Apptrove’s Custom Formula Builder lets you craft performance metrics unique to your goals, giving you flexibility, speed, and sharper decision-making.

With Apptrove’s latest updates, you can now segment audiences by partner without extra filtering and track ARPU & ARPPU right from your dashboard. Gain faster targeting, cleaner reporting, and instant revenue insights to make sharper marketing decisions and grow smarter.

Performance marketing is changing and agencies need sharper tools. There is a greater demand for precision, control, and automation than ever before. Whether it be filtering out fraudulent leads immediately or syncing data directly from SRNs (self-reporting networks) such as

From city-based filtering to instant partner alerts, Apptrove’s validation rule upgrades and rejected postbacks are built for performance marketers who don’t compromise.

Smart Script is Apptrove’s answer to broken attribution in web-to-app campaigns. It keeps user context intact, fixes attribution leaks, and helps you build smarter funnels that convert. Here’s how it works, and why you need it.