Stay Ahead with Latest Product Updates
Our Product News hub keeps you in the loop with the latest features, enhancements, fixes, and innovations across our platform. Whether it’s a small UX improvement or a major rollout, this is where we break it down clearly, so you can stay one step ahead and make the most of everything Apptrove offers.

New on Apptrove: Partner Segmentation in Audience & Mandatory Metrics in Logs
At Apptrove, we know that precision and speed are everything in performance marketing. The faster you can segment your audience and access the right metrics, the faster you can act. That’s why our latest update delivers two powerful enhancements of
New on Apptrove: Webhook & SRN Support for Agencies
Performance marketing is changing and agencies need sharper tools. There is a greater demand for precision, control, and automation than ever before. Whether it be filtering out fraudulent leads immediately or syncing data directly from SRNs (self-reporting networks) such as
New on Apptrove: Tighter Fraud Filters, Cleaner Campaign Data
From city-based filtering to instant partner alerts, Apptrove’s validation rule upgrades and rejected postbacks are built for performance marketers who don’t compromise.
New on Apptrove: Smarter Web-to-App Journeys with Smart Scripts and Banners
Smart Script is Apptrove’s answer to broken attribution in web-to-app campaigns. It keeps user context intact, fixes attribution leaks, and helps you build smarter funnels that convert. Here’s how it works, and why you need it.