10 Ways to Make UX Apps Better for Real Users
You’ve created an outstanding app. It is designed to solve a challenge. You have features that other companies don’t offer customers. A good one might have a special interface. The key thing is, if users don’t find your design enjoyable, then all else means nothing. According to Forrester, a well-designed UX can increase conversion rates […]
15 Different Types of Games Every App Marketer Should Know in 2025
Offering any game on your mobile device now is profitable and knowing the types of mobile games is important for success in app marketing. With mobile game revenue projected to reach $160 billion by 2026, it’s clear that choosing the right game category makes a difference in your advertising strategy. Since this space is complex, […]
Interstitial Ads
Interstitial ads are full-screen advertisements that appear during natural transition points in mobile apps and websites. These high-impact formats capture complete user attention, delivering superior engagement rates and conversion potential compared to traditional ad units, making them a powerful tool for advertisers seeking maximum visibility.
Supply Side Platform
A Supply Side Platform (SSP) enables publishers to maximize ad revenue by automatically selling inventory to the highest bidders across multiple networks. This technology streamlines monetization through real-time bidding while giving publishers control over pricing, demand sources, and quality standards.
GAID
The Google Advertising ID (GAID) is a user-resettable 128-bit identifier that serves as the foundation for Android attribution and audience targeting. Unlike hardware identifiers, GAID provides privacy controls while enabling measurement across apps, making it essential for mobile marketers navigating today’s privacy-conscious ecosystem.RetryClaude can make mistakes. Please double-check responses.
Walled Garden
A walled garden in mobile marketing is a closed environment where the operator controls exclusively applications, content and media restricting access to applications or content that are not approved.
Return On Ad Spend (ROAS)
Return on Ad Spend (ROAS) is a key marketing metric that shows how much revenue you earn for every dollar spent on advertising. It helps you measure the effectiveness and profitability of your ad campaigns. For example, a ROAS of 4.0 means you’re making $4 in revenue for every $1 spent. Understanding and optimizing ROAS is essential for scaling campaigns and maximizing growth.
The CTV Measurement Revolution: From Black Box to Performance Powerhouse
Introduction Companies now invest heavily in Connected TV advertising because it continues to grow strongly. With ad spending projected to reach $46.89 billion by 2027, representing a staggering increase. The rapid explosion of CTV requires high-quality measurement tools because of our modern media breakdown. MMPs like Apptrove enable accurate cross-device attribution and insights. The advanced […]
Maximizing Your Marketing: The Ultimate Guide to CTV Advertising Platforms
Over the past couple years, we have seen the television ads industry change dramatically. CTV advertising platforms have become important tools for marketers now that streaming services are becoming more widely used and viewers are canceling cable TV. The platform offers advertising space that enables online advertising to connect to internet-ready TVs and streaming devices […]
The Benefits of CTV Advertising: Why App Marketers Are Shifting Gears
Current digital marketing transformations make life difficult for app marketers and app owners due to high pressure. User acquisition channels that operate in conventional ways have become nearly complete. The increasing number of privacy regulations makes tracking procedures harder. The business faces significant high-level user abandonment issues. The solution of CTV advertising provides value by […]