Top 8 Strategies to Win at Mobile Game Advertising
Suppose you created an incredible game that you painstakingly made, but it isn’t known by anyone. If that happened, you’d be pretty upset, wouldn’t you? Now, This is where mobile game advertising and more importantly, mobile measurement partners (MMPs) like Apptrove come into play. It’s not an overstatement to say that the major aspect of […]
Mobile Banking App Advertising: How to Win Users and Maximize ROI
Did you know that 68% of smartphone users have made a purchase using their mobile devices in 2024? (Source: Statista) With the surge in mobile transactions, mobile banking apps are no longer just an option; they’re a necessity. The main business conundrum stems from advertising a mobile banking app successfully to prospective customers as well […]
Social Media and Banking: Powering Financial Digital Revolution
Social media and banking operations function together as one interconnected system under modern digital systems. The social media and banking industry keeps advancing because financial services depend more heavily on digital platforms to reach customers establish rapport and generate conversions. The large scope of possible opportunities gives rise to specific problems since user paths become […]
Map a Successful App User Journey in 7 Easy Steps
Learn how to create an effective app user journey map in 7 simple steps. Boost user engagement, retention, and satisfaction with our comprehensive guide.
Limit Ad Tracking (LAT)
Limit ad tracking (LAT) is a feature on iOS devices that allows users to opt out of personalized advertising.
Postback
A postback is a way for servers to communicate when a specific event happens, like when someone installs an app or makes a purchase. Think of it as a digital receipt sent from one system to another, confirming that an action took place.
Blacklist
Blacklists, also called blocklist, is an added layer of protection that allow the recognition and prevention of frauds or other superficial activities from gaining access to systems, applications or ad networks. In mobile marketing and app development, blacklisting serves a major purpose of detecting ad frauds, quality of data and the overall success of the entire campaign.
Advertising Network
Ad networks connect advertisers and publishers by amassing ad inventory and linking it up with the demand for advertising, and ad placements are made in a much more direct way. It also simplifies the entire process of ad placement which has the tendency to be quite complicated, enhances targeting that is very helpful to publishers in monetizing their content.
Lifetime Value (LTV)
Lifetime value, or LTV, is an estimate of the average revenue a customer will generate over the time that they use a given product or service. In other words, Lifetime Value is also the net profit expected from a customer throughout his lifetime with a business.
In-App Bidding
In programmatic advertising, in-app bidding is a sales method that allows mobile publishers to offer their ad inventory in an auction where all advertisers can participate simultaneously in a fair competition for ad space.