Mobile App Deep Linking: It’s Not as Difficult as You Think
Wanna take your users to your alluring comic designs? But not finding a way to drive them directly to your page, now your problem is solved. Use Deep links, now you might be thinking, what are deep links and what is mobile app deep linking? So let’s keep it simple and clear, deep links are […]
A Comprehensive Guide On Mobile Game Analytics
Mobile game analytics tools are a vital part of any game developer’s toolkit. They help you analyze what players are doing, calculate metrics and KPIs like daily active users or retention rates, and find bugs or other user experience issues. However, merely knowing what’s happening in your game doesn’t tell you how to improve players’ […]
Era of Inventive Breakthroughs: Mobile App Trends and Predictions
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. As we step into 2024, the mobile marketing arena is poised for significant transformations. From cutting-edge technologies to innovative strategies, the coming year promises to redefine how businesses connect with their audiences on mobile platforms. One key element set to take […]
Measuring K-Factor: How to boost K-Factor for your Mobile App
Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. The other approachable way is to measure the k-factor for the mobile app. K-factor measurement […]
The Close-Knit Social Network: Attribution Models for Social Media Marketing
In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these spread-out consumers. That’s where social media marketing and attribution models comes to your rescue. Digital networking platforms […]
Lifetime Value (LTV)
Lifetime value, or LTV, is an estimate of the average revenue a customer will generate over the time that they use a given product or service. In other words, Lifetime Value is also the net profit expected from a customer throughout his lifetime with a business.
In-App Bidding
In programmatic advertising, in-app bidding is a sales method that allows mobile publishers to offer their ad inventory in an auction where all advertisers can participate simultaneously in a fair competition for ad space.
Daily Active Users (DAU)
Daily active users (DAU) is a metric that measures the total number of users that log in and engage with your product daily. An “active user” refers to one unique user logging in.
CPA Fraud
CPA Fraud or Cost Per Acquisition Fraud is one of the malicious acts where the fraudster imitates or simulates the user interactions or fakes an action for a particular application installation, data registration, or purchase, for availing commissions in CPA advertisement campaign.
Click Farms
Click farm is any location that generates internet traffic, in bulk, for a variety of purposes. It can either be operated as a business offering a variety of digital interaction based services; or as an independent enterprise to proliferate clicks for different purposes.