Measuring K-Factor: How to boost K-Factor for your Mobile App

Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. The other approachable way is to measure the k-factor for the mobile app. K-factor measurement […]

The Close-Knit Social Network: Attribution Models for Social Media Marketing

In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these spread-out consumers. That’s where social media marketing and attribution models comes to your rescue. Digital networking platforms […]

Lifetime Value (LTV)

Lifetime value, or LTV, is an estimate of the average revenue a customer will generate over the time that they use a given product or service. In other words, Lifetime Value is also the net profit expected from a customer throughout his lifetime with a business.

In-App Bidding

In programmatic advertising, in-app bidding is a sales method that allows mobile publishers to offer their ad inventory in an auction where all advertisers can participate simultaneously in a fair competition for ad space.

Daily Active Users (DAU)

Daily active users (DAU) is a metric that measures the total number of users that log in and engage with your product daily. An “active user” refers to one unique user logging in.

CPA Fraud

CPA Fraud or Cost Per Acquisition Fraud is one of the malicious acts where the fraudster imitates or simulates the user interactions or fakes an action for a particular application installation, data registration, or purchase, for availing commissions in CPA advertisement campaign.

Click Farms

Click farm is any location that generates internet traffic, in bulk, for a variety of purposes. It can either be operated as a business offering a variety of digital interaction based services; or as an independent enterprise to proliferate clicks for different purposes.

The 3 Major Analytics of Mobile Marketing in 2024

Before we dive into the major analytics of mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital marketing takes place through websites, e-mails, social media, mobile apps, SMS or MMS. The major […]

Benefits Of Utilising Mobile Marketing Properly For Business

Have a look into spectacular ways Mobile Marketing can grow your business. For those who are looking into how they can grow their business using mobile marketing it’s important to have a robust mobile marketing strategy and a tool like Apptrove for analytics, let this article help you understand. 1. Cost Effective There are different […]

View Through Attribution: Uncovering the Hidden Gems of Ad Measurement

The increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that there’s been a constant increase in online users. So brands need to work on their […]