Mobile Fraud Detection

Mobile fraud detection involves a variety of techniques and technologies used in identifying actions (impressions, clicks, installs, etc.) that aren’t actually real.

Emulated Devices

A device emulator is a programme or hardware that allows a computer system to emulate the behaviour of another device. An emulator allows one computer system (referred to as “the host”) to mimic the functionality of another (referred to as “the guest”).

Click-to-Install Time (CTIT)

Click to Install time (CTIT) is the time between clicking on the online advertising and opening the versatile application interestingly after effectively downloading the application structure application store. It is numerically derived from subtracting the initial time application open time from the click time. It is generally measured in seconds.

Active User

Active users refer to the number of unique users who engage with an app or a website during a predefined period of time and is a metric designed to measure growth, churn, and product stickiness.