R.O.I. Marketing Made Simple: How to Turn Every Marketing Dollar into Pure Profit

Measuring success in marketing is not just about how much you spend but how well you spend it. R.O.I. Marketing helps businesses understand what works, what does not, and where every dollar makes the most impact. This blog explores how brands can track real results, refine their strategies, and turn marketing into a powerful driver of growth.

How Financial Services Digital Marketing Can Transform Your Brand

How Financial Services Digital Marketing Can Transform Your Brand

Financial services digital marketing is reshaping how banks, fintechs, and lenders connect with today’s mobile-first consumers. With app downloads in the sector soaring and customer expectations higher than ever, traditional marketing tactics just don’t cut it anymore. This blog dives into how financial brands can drive real growth through smart digital strategies, from personalized app experiences to fraud-free user acquisition, and why platforms like Apptrove are becoming essential in the race to stay relevant.

OTT vs CTV in Advertising: Everything You Need to Know

ott vs ctv

The OTT video advertising market is bigger than ever, driven by the rapid growth of streaming services, with a market volume of over US$189.6 billion in 2024. This makes OTT and CTV advertising a lucrative avenue for advertisers and mobile app publishers alike in the broader digital advertising ecosystem. Even then, most marketers don’t realize […]

Firebase Deep Linking is Gone! How to Migrate Your Dynamic Links in 5 Minutes

Firebase Discontinuation

What do successful applications like The New York Times, Alibaba, and Duolingo have in common? They all leveraged Firebase to develop their app, enable app indexing, and boost user engagement. Firebase, Google’s cloud-based mobile and web app development platform, has helped mobile app developers build, deploy, and scale apps using tools like Firebase SDK, Firebase […]

New on Apptrove: VTA Disable and Organic Event Log Visibility

New on Apptrove: VTA Disable and Organic Event Log Visibility

Small updates, big impact. With Apptrove’s latest release, you can now disable unwanted impression traffic using VTA Disable and view organic data directly in event logs. Together, these features give you cleaner attribution, faster visibility, and more control over your campaigns.

Reattribution Window

Reattribution Window

A reattribution window refers to a set period of time set during which a user re-installs an app.

User Acquisition

What is User Acquisition?

User acquisition is the process of driving new users or customers to be acquired for a mobile app business through marketing activity.

In-App Events

Banner-What are in-app events?

In-app events are user actions that occur after an app is installed, such as app opens, purchases, or level completions. Tracking these events helps businesses understand user behavior, optimize experiences, and drive engagement.

Apptrove Mobile Measurement Partner Gets a New Look

Apptrove Mobile Measurement Partner Gets a New Look

Data-driven decision-making isn’t a luxury anymore; it is at the core of what it means to be competitive in the mobile space. As we are staring down the barrel of the holiday season, our Mobile Measurement Partner has received a facelift – and it’s a dramatic upgrade. The new version of the Mobile Measurement Partner […]