Secure Your Apps : A 9-Step Complete Checklist For App Security

In the world of technology, having a mobile in hand is the norm. Mobile devices are more frequently used than desktops or laptops. Smartphones carry a lot of sensitive information, including financial and personal data. Thus, they have become a necessary component of daily life and utilising the app security benefit must be the concern of […]

An Intro to Mobile App Analytics in Under 10 Minutes

Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. More specifically, how well teams understand in app analytics, the mobile analytics definition, and mobile app tracking and turn raw numbers into real […]

Tail of a Click: 9 Ways to Detect Click Fraud in Your Campaigns

In the rapidly evolving landscape of digital marketing, one of the persistent challenges that advertisers and marketers face is click fraud. Click fraud refers to the deceptive practice of generating invalid or fraudulent clicks on online advertisements with the intent of inflating costs or skewing campaign performance metrics. For app marketers and advertisers relying on […]

How to Re-Engage Inactive App Users Without Losing Them for Good?

The competition between apps today is fierce and it falls upon the app owner’s ability to re-engage inactive app users to determines which apps survive. Failure to do so would mean the users migrating to another app with a similar concept that caters to their needs better. This is where mobile measurement partners like Apptrove […]

Mobile Malware

Mobile malware refers to a type of harmful software designed to gain access to mobile devices via ads or apps aimed at stealing sensitive data, misusing device functions, holding a device ransom, and even generating fake traffic.

Mobile Fraud Detection

Mobile fraud detection involves a variety of techniques and technologies used in identifying actions (impressions, clicks, installs, etc.) that aren’t actually real.

Emulated Devices

A device emulator is a programme or hardware that allows a computer system to emulate the behaviour of another device. An emulator allows one computer system (referred to as “the host”) to mimic the functionality of another (referred to as “the guest”).

Click-to-Install Time (CTIT)

Click to Install time (CTIT) is the time between clicking on the online advertising and opening the versatile application interestingly after effectively downloading the application structure application store. It is numerically derived from subtracting the initial time application open time from the click time. It is generally measured in seconds.

Active User

Active users refer to the number of unique users who engage with an app or a website during a predefined period of time and is a metric designed to measure growth, churn, and product stickiness.