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Popular Channels to Master Mobile App User Acquisition

10 Popular Channels to Master Mobile App User Acquisition Strategy 

So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, there are several hurdles to overcome including high competition, low

Hybrid Measurement The Future of Marketing Attribution

Hybrid Measurement: The Future of Marketing Attribution

We live in an era of privacy that will increasingly define how consumers interact with digital tools and how marketers gauge the success of their campaigns. The change from deterministic granular data to a more complex aggregate reality, however, is difficult and challenging. Although almost all of the meanings and