Trove Insights

What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution and analytics. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution platforms to link impacts (app installations, events, and

So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, there are several hurdles to overcome including high competition, low

We live in an era of privacy that will increasingly define how consumers interact with digital tools and how marketers gauge the success of their campaigns. The change from deterministic granular data to a more complex aggregate reality, however, is difficult and challenging. Although almost all of the meanings and