A Critical Review: Adverse Effect of SkAdNetwork 

A Critical Review of SkAdNetwork

There’s a buzz in the market with the current update from Apple on ios 14 that has come with some new advancements in privacy concerns for users. You might be also concerned about your data privacy with the increasing fraud. This breakthrough architecture not only promotes openness and trust between users and advertisers but also […]

CTV Incrementality: The Smarter Way to Mobile Growth

What is CTV Incrementality?

With its ability to seamlessly blend the power of television with the interactivity of the internet, CTV advertising offers a plethora of perks that traditional mediums can only dream of. However, amidst this digital revolution, one concept stands out for its ability to revolutionize the way advertisers measure the effectiveness of their campaigns: CTV Incrementality. […]

Everything You Need To Know About In-Game Mobile Advertising

Everything You Need to Know About In-Game Mobile Advertising

What Is In-Game Mobile Advertising?  In-game mobile advertising is a monetisation strategy that game inventors use to boost their game’s profit. Game developers earn money and get paid by showing mobile game advertisements to their users. Many gamers are happy with the ad-based model of games today.  There are different types of mobile game advertising […]

The Close-Knit Social Network: Attribution Models for Social Media Marketing

Social Media Attribution Model

In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these spread-out consumers. That’s where social media marketing and attribution models comes to your rescue. Digital networking platforms […]

The 3 Major Analytics of Mobile Marketing in 2026

3 major analytics of mobile marketing in 2026

Before we dive into the major analytics of mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital marketing takes place through websites, e-mails, social media, mobile apps, SMS or MMS. The major […]

Benefits Of Utilising Mobile Marketing Properly For Business

Benefits of Utilizing Mobile Marketing for Business

Have a look at spectacular ways Mobile Marketing can grow your business and explore the mobile marketing benefits and mobile marketing advantages for modern businesses. For those who are looking into how they can grow their business using mobile marketing, it’s important to have a robust mobile marketing strategy and understand the key mobile marketing […]

View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

View-through attribution

Mobile phone usage has increased the way brands use online marketing. As consumers expect personalized and seamless interactions, consumer behaviour is changing with those expectations as well. According to Statista, there will be over 7.79 billion mobile users by 2027, which shows how important the mobile device is to the digital economy. Because the number […]

Decoding the Stages of Mobile App Marketing Funnel

Mobile App Marketing Funnel

Marketing has evolved a lot in recent years. The digital era has come with new advancements for every aspect of businesses. From awareness to the conversion stage, there are a lot more things in the mobile app marketing funnel to be taken care of for a successful establishment of a brand. Mobile app marketing has come […]

A Guide on In-App Ads for Publishers

Guide on In-App Advertising for Publishers

In-App Ads has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour.  As of 2021, global spending on mobile advertising has crossed over 340 billion US dollars, which […]