LoginEvery Piece of the Puzzle Combined: Your Handbook for Cohort Analysis
Cohort analysis is a one-of-a-kind reporting format that allows you to analyze the behavior of a particular group of customers over a period of time.
Complete Guide To Create App User Acquisition Strategies
Even if you put all your work into creating a fantastic mobile application, your business will fail if no one knows about it. So how
CTV and OTT Advertising: A Simple Guide for Marketers
Television has experienced some of the biggest changes of all the media during this period of rapid growth and upheaval. The way that consumers watch
SKAN: Everything you need to know about SKAdNetworks
Apple has been gradually moving the entire industry in the direction of mobile advertising that is privacy-focused. Limit Ad Tracking, which was first introduced in
Boost Your Business To Success With Mobile Marketing
A multi-channel, digital marketing technique called mobile marketing aims to connect with a target audience through their smartphones, tablets, and other mobile devices. Mobile marketing
ASO and Paid User Acquisition
Getting users’ attention when launching a new mobile app has grown more challenging due to the over 6 million apps that are already available in
Everything you need to know about Deep Linking
Deep linking is usually used by user acquisition teams to improve their conversion rates. However, more and more applications of deep links are being unearthed
Ad Fraud in Mobile Marketing: How can Brands Detect and Prevent Ad Fraud
Ad fraud has been a primary concern for Marketers and App owners in the tech industry. Billions of dollars have been lost in advertising efforts
Mobile attribution and marketing analytics guide for gaming
What’s inside Gaming app marketers, stop working for the data and let it work for you. Boost your game app install numbers by diving into