Ad Tag
An ad tag is a bit of code, normally comprising JavaScript, HTML, or an iFrame that indicates to a webpage or mobile app how to ask for, retrieve, and show an ad. If you’ve ever wondered what is an ad tag, then the easiest way to think of it is as a “place holder” in […]
VTR (View-through rate)
An essential metric for digital advertising is view-through rate (VTR), which gauges how much an ad captures the viewer’s attention (i.e., was it viewed). View-through rates are most relevant to video advertising when advertisers seek to know if an advertisement was delivered but not whether it was watched.
TVOD (Transactional Video On Demand)
The term TVOD stands for ‘Transactional Video on Demand’. Essentially, when a consumer pays a flat fee to access a video title or event, they’ve utilized TVOD to obtain that video or event.
Impression
An impression is one of those words app marketers see so often that it almost fades into the background. It sits quietly at the top of dashboards, inflates numbers in weekly reports, and is often used as shorthand for “reach” or “visibility.” At Apptrove, we see this confusion play out regularly, where impressions are celebrated […]
Return on Investment (ROI)
The return on investment is a very important metric that indicates how much profit or benefit you receive from an investment versus the cost incurred by the investment itself.
Customer Acquisition Cost (CAC)
The CAC (Customer Acquisition Cost) is a key metric for assessing how well a business turns its marketing and sales expenses into real customers. To put it in a simpler way, the CAC is the aggregate expense that every business incurs to bring in one new customer. For growth-oriented teams utilizing mobile measurement partners such […]
What is a hybrid app?
A hybrid app has similarities to native binaries in that it is packaged as a native binary, but a majority of the logic for the hybrid app is executed in a webview.
Churn Rate
The churn rate is a metric that keeps you up at night if you are in the subscription or recurring revenue business, especially if you are in the SaaS or mobile app business like Apptrove’s audience. If you want to survive and be successful financially over the long run, it is vital that you understand, […]
What Is CPM?
CPM (Cost Per Mille) is used to measure the cost of 1000 viewers of an advertisement. CPM helps advertisers measure the expense associated with their advertisement (i.e., to increase awareness) rather than with engagement or conversions.
Cost Per View
Cost Per View (CPV) is a video advertising metric that shows how much advertisers pay when a video ad is viewed by a user. It helps marketers understand whether their video campaigns are earning attention, not just impressions, making it especially useful for awareness and upper-funnel campaigns.