Push Notifications
Push notifications are brief, targeted messages sent directly to users’ devices, even when they’re not actively using the app or website.
CTV (Connected TV)
CTV or Connected TV simply refers to such televisions that can be connected to the internet directly.
Interstitial Ads
Interstitial ads are full-screen advertisements that appear during natural transition points in mobile apps and websites. These high-impact formats capture complete user attention, delivering superior engagement rates and conversion potential compared to traditional ad units, making them a powerful tool for advertisers seeking maximum visibility.
Monthly Active Users
MAU or Monthly Active Users is a widely used term to describe the number of unique customers who engage with an app or website within 30 days.
Supply Side Platform
A Supply Side Platform (SSP) enables publishers to maximize ad revenue by automatically selling inventory to the highest bidders across multiple networks. This technology streamlines monetization through real-time bidding while giving publishers control over pricing, demand sources, and quality standards.
Mobile Ad
Mobile ads refer to digital ads displayed on mobile devices, such as smartphones and tablets. These ads are designed for use in mobile-friendly contexts and are customized to fit smaller screens.
GAID
The Google Advertising ID (GAID) is a user-resettable 128-bit identifier that serves as the foundation for Android attribution and audience targeting. Unlike hardware identifiers, GAID provides privacy controls while enabling measurement across apps, making it essential for mobile marketers navigating today’s privacy-conscious ecosystem.RetryClaude can make mistakes. Please double-check responses.
Device ID
A Device ID, or device identifier, is a code unique to your mobile phone, tablet, or even smart TV. It acts like a name tag for your phone, telling apps and services, “Hey, I’m THIS device!”
Walled Garden
A walled garden in mobile marketing is a closed environment where the operator controls exclusively applications, content and media restricting access to applications or content that are not approved.
Average Revenue Per User
The business metric known as Average Revenue Per User (ARPU) is primarily used to determine how much money a company makes per user or customer over a given period.