Accelerated Mobile Pages (AMP)

Google launched the AMP framework in early 2016 due to the increasing need for creating an optimized and tightly integrated user experience, replacing slow and stuttering mobile experiences users had to deal with.

Non-organic install (NOI)

A non-organic install (NOI) refers to an app download that happened as the result of marketing activity (e.g. a paid or owned media campaign).

Mobile Malware

Mobile malware refers to a type of harmful software designed to gain access to mobile devices via ads or apps aimed at stealing sensitive data, misusing device functions, holding a device ransom, and even generating fake traffic.

Mobile Geofencing

Mobile Geofencing is a location-based marketing technique that uses a user’s GPS, Wi-Fi, and cellular data to target them with personalized notifications, offers, emails, etc. based on their location.

Mobile Fraud Detection

Mobile fraud detection involves a variety of techniques and technologies used in identifying actions (impressions, clicks, installs, etc.) that aren’t actually real.

Mobile Ad Fraud

What is Mobile Ad fraud? Mobile Ad Fraud occurs when scammers deceive advertisers by forging clicks, downloads, or views on ads displayed on mobile devices such as smartphones or tablets. It is kind of like if you suggest that you finished your homework, but in reality, you have just stolen somebody’s solutions. Advertisers suffer financial […]

Lifetime Value (LTV)

Lifetime value, or LTV, is an estimate of the average revenue a customer will generate over the time that they use a given product or service. In other words, Lifetime Value is also the net profit expected from a customer throughout his lifetime with a business.

K – Factor

The K Factor is a mobile marketing metric that evaluates your app’s virality by considering how many new users the typical existing user introduces to it.

In-App Bidding

In programmatic advertising, in-app bidding is a sales method that allows mobile publishers to offer their ad inventory in an auction where all advertisers can participate simultaneously in a fair competition for ad space.

Emulated Devices

A device emulator is a programme or hardware that allows a computer system to emulate the behaviour of another device. An emulator allows one computer system (referred to as “the host”) to mimic the functionality of another (referred to as “the guest”).