Scaling Crypto with Confidence: How Delta Exchange Took Control of Its Mobile Growth with Apptrove
Delta Exchange operates in one of the most volatile and fraud-prone digital ecosystems: crypto. Their performance marketing campaigns included paid, affiliates, and partner campaigns, with no ability to accurately attribute conversions, spot high-value users, or protect their acquisition budget from fraudulent traffic. They needed a mobile measurement platform (MMP) that could decode what users do […]
How Direct Response Marketing Can 10x Your Mobile App Conversions
Mobile app marketers are faced with this harsh reality: 77% of users drop an app during the first three days of installing it on their mobile devices. With the rising costs of acquiring users, especially with 60% year-over-year increase, every marketing dollar will need to have an immediate and measurable result. Within the advertising realm, […]
Location Based Games: The Goldmine of the Mobile Marketer 2025
Marketers have always found rich soil in the field of gaming. However, the way marketers connect with the audiences is being reversed with location based games, and that too in a digital-physical thin-line. In fact, nearly 90% of marketers report positive results from location-based marketing, showing measurable gains in engagement, foot traffic, and ROI. GPS […]
10 Ways to Make UX Apps Better for Real Users
You’ve created an outstanding app. It is designed to solve a challenge. You have features that other companies don’t offer customers. A good one might have a special interface. The key thing is, if users don’t find your design enjoyable, then all else means nothing. According to Forrester, a well-designed UX can increase conversion rates […]
15 Different Types of Games Every App Marketer Should Know in 2025
Offering any game on your mobile device now is profitable and knowing the types of mobile games is important for success in app marketing. With mobile game revenue projected to reach $160 billion by 2026, it’s clear that choosing the right game category makes a difference in your advertising strategy. Since this space is complex, […]
Interstitial Ads
Interstitial ads are full-screen advertisements that appear during natural transition points in mobile apps and websites. These high-impact formats capture complete user attention, delivering superior engagement rates and conversion potential compared to traditional ad units, making them a powerful tool for advertisers seeking maximum visibility.
Supply Side Platform
A Supply Side Platform (SSP) enables publishers to maximize ad revenue by automatically selling inventory to the highest bidders across multiple networks. This technology streamlines monetization through real-time bidding while giving publishers control over pricing, demand sources, and quality standards.
GAID
The Google Advertising ID (GAID) is a user-resettable 128-bit identifier that serves as the foundation for Android attribution and audience targeting. Unlike hardware identifiers, GAID provides privacy controls while enabling measurement across apps, making it essential for mobile marketers navigating today’s privacy-conscious ecosystem.RetryClaude can make mistakes. Please double-check responses.
Walled Garden
A walled garden in mobile marketing is a closed environment where the operator controls exclusively applications, content and media restricting access to applications or content that are not approved.
Return On Ad Spend (ROAS)
Return on Ad Spend (ROAS) is a key marketing metric that shows how much revenue you earn for every dollar spent on advertising. It helps you measure the effectiveness and profitability of your ad campaigns. For example, a ROAS of 4.0 means you’re making $4 in revenue for every $1 spent. Understanding and optimizing ROAS is essential for scaling campaigns and maximizing growth.