Cohort Analysis: A Strategic Approach to Understanding Your App Users
As a mobile app marketer or developer, you face numerous challenges in building and growing a successful app. You’re constantly trying to increase user retention, reduce churn, and understand user behavior. But how can you track all the moving pieces? How do you segment users effectively? How can you predict when users will likely leave […]
6 Performance Creative Strategies to Crush User Fatigue in 2025
In 2025, the landscape of mobile marketing is saturated, the consumer’s attention span is shorter, and you are spending thousands of dollars on ads that are most likely producing a terrible return. Why? Because they are fatigued. They’ve seen it all. And, if you don’t evolve your performance creative, your performance results will not improve […]
Creative Testing: The Unsung Hero of Mobile Ad Success
You’ve got the right product. Your targeting is dialed in. Your budget is set. But what if your ads still aren’t converting? In mobile marketing, this happens more often than not. And the reason is surprisingly simple: your creative isn’t doing its job. That’s where creative testing comes in. Creative testing is how to unlock […]
From Messy Metrics to Meaningful Growth: How Vaaree Achieved a 30% Conversion Surge with Apptrove
Growth stalls when beautiful design and broken data collide. That’s what was happening for Vaaree, a rapidly growing home essentials brand with broken app marketing while they were struggling to scale due to fragmented reporting, inconsistent attribution, and no idea of what users were doing post-install. They didn’t need more dashboards. They needed clarity and […]
Your Ad Creative Is Everything: Here’s How To Get It Right
You have created an awesome app. You have made your budgets. You are in a position to expand. However, the installs fail to come. Or even they come but do not stay there-is users. Consider a step back and do not put the blame on targeting, attribution, or your media partner. Take a gander at […]
Conversion Rate
Conversion rate is the percentage of users who take a desired action out of the total number of users exposed to a campaign or app interaction.
Rethinking ROI: The Ultimate Guide to Media Mix Modeling for 2025 & Beyond
Imagine this: you’re in your office with spreadsheets showing your marketing budget being cut and customer acquisition costs soaring. This resonates with you? You are definitely not alone. Marketing budgets are tight. Privacy legislation is complicating tracking. User acquisition costs keep rising. These challenges are real and widespread. What do we do? Enter Media Mix […]
Scaling Crypto with Confidence: How Delta Exchange Took Control of Its Mobile Growth with Apptrove
Delta Exchange operates in one of the most volatile and fraud-prone digital ecosystems: crypto. Their performance marketing campaigns included paid, affiliates, and partner campaigns, with no ability to accurately attribute conversions, spot high-value users, or protect their acquisition budget from fraudulent traffic. They needed a mobile measurement platform (MMP) that could decode what users do […]
How Direct Response Marketing Can 10x Your Mobile App Conversions
Mobile app marketers are faced with this harsh reality: 77% of users drop an app during the first three days of installing it on their mobile devices. With the rising costs of acquiring users, especially with 60% year-over-year increase, every marketing dollar will need to have an immediate and measurable result. Within the advertising realm, […]
Location Based Games: The Goldmine of the Mobile Marketer 2025
Marketers have always found rich soil in the field of gaming. However, the way marketers connect with the audiences is being reversed with location based games, and that too in a digital-physical thin-line. In fact, nearly 90% of marketers report positive results from location-based marketing, showing measurable gains in engagement, foot traffic, and ROI. GPS […]